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Drop launches, countdowns and waitlists

Build excitement for a launch and collect a waitlist you can email when it goes live.

  1. Add the Drop launch section and pick a video or image.
  2. Set the Drop time as YYYY-MM-DD HH:MM, for example 2026-12-01 18:00, in your store's time zone.
  3. Set the drop size and how many are left to show a stock bar, or set the drop size to 0 to hide it.
  4. Choose a Customer tag, such as drop-winter.

Everyone who clicks Notify me is added to your customers with that tag and email marketing consent. When the drop goes live, filter customers by the tag in Shopify and send them an email with Shopify Email.