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A Shopify surf shop theme that sells with video

Motion: Surf is the Surf style of our Motion theme, shown here as the demo brand Swell Co.: boards and wetsuits shaped by surfers, for every kind of wave. It comes with a full-screen video hero, a scroll story, countdown drops with a waitlist and shoppable reels, all built from native Shopify sections. One payment of $149, free updates for life.

Demo store password: ecomify-demo

Built for surf shop

Everything a surf shop store needs

  • A video hero

    Boards shaped by hand and wetsuits made from plant-based neoprene.

  • By hand, in small runs

    Every board is shaped and glassed by hand in our coastal workshop.

  • In real surf

    Our team rides every model for a season before it goes on sale.

  • The Fish 5'8 drops soon

    A limited twin-fin, 60 boards only.

Motion: Surf is the Surf style of our Motion theme, shown here as the demo brand Swell Co.: boards and wetsuits shaped by surfers, for every kind of wave. It comes with a full-screen video hero, a scroll story, countdown drops with a waitlist and shoppable reels, all built from native Shopify sections. One payment of $149, free updates for life.

See it live: Swell Co. demo store (password: ecomify-demo). Want a different starting point? The same download includes every Motion style. See all Motion styles.

Questions about the Surf style

Is Motion: Surf a separate theme?

No. Surf is a style of Motion. One download includes all 12 styles, and every style shares the same sections and settings.

Which board should I start on?

A 7'0 or longer soft-top or funboard is easiest to learn on.

How warm is the wetsuit?

Our 4/3 mm suit is comfortable down to 12°C.

Can I try it before I buy?

Yes. Open the live demo store (password: ecomify-demo) on desktop and mobile, then preview it with your own products after you upload it.

What does it cost?

$149 once per store, with free updates for life and a 14-day refund if it isn't right for you.

Start your surf shop store with Motion

Motion with the Surf style, $149 per store. Free updates for life.

Get Motion