When starting an e-commerce business on Shopify, choosing the right product is an important factor that determines the success of the business. There are many potential products that can be sold on Shopify, but in order to achieve the highest efficiency, the business needs to carefully study its market needs, consumer trends and competitiveness. However, if you don’t have much time to research and find the best products to sell on Shopify, let us help you. In today’s blog, we will provide you with the 12 best items to sell on Shopify store to help you increase revenue effectively. Now, let’s check them out.
How to choose the best product to sell on Shopify?
Although researching market trends can take you a lot of time, this will bring you high profits if you sell trendy products at the right time. This method requires you to update the product line regularly as well as constantly research the latest trends but you increase the chances of success of your Shopify store. Besides that, by studying market trends, you can minimize the risk of trading on the Shopify platform.
There are several ways to help you find potential products to sell on Shopify. Here are some recommended methods:
Use market analysis tools
Currently, you can easily find good market analysis tools that help you research market trends. With the assistance of these tools, you can get detailed information about trending products, the level of competition and the profit potential. You can refer to the following popular tools:
- Google Trends: This tool provides you with the search trends of a certain product over time, region (country, province, city) and search terms. You can also filter search terms on the website, search by News, Photos, YouTube or Google shopping. You can compare the product you sell with another product. Thanks to that, you can sell products that are suitable for users’ interests.
- Amazon Best Sellers: At present, Amazon is the biggest retail e-commerce in the world, so products that customers are interested in are properly reflected in their purchasing power. You can check the Amazon Best Seller Rank that showcases the top-selling items in different categories. Besides that, you will easily figure out which products are getting the most attention and determine the level of product demand. As a result, it is not difficult for you to choose the potential products to sell on your Shopify store.
- Google Keyword Planner: Google Keyword Planner is a tool that shows you how many people are searching for specific keywords each month. Moreover, you can see the difficulty level and competition of the keywords. Hence, you can use this tool to identify high-volume keywords that are relevant to your products.
Use Google Suggestions
Using Google Suggestions is also considered a great way to find trending products to sell on Shopify. By understanding what people are searching for, you can identify products that are in high demand.
For example, if you type in “trending sneaker”, Google might suggest “trending sneakers for ladies”, “trending men’s sneakers”, etc. These suggestions will give you more valuable ideas for specific products that you are going to sell.
Update trends from social media platforms
Social media platforms are a goldmine of insights for identifying trending products and potential bestsellers for your Shopify store. The dynamic nature of these platforms allows you to stay abreast of the latest buzz and consumer preferences, enabling you to make informed decisions about your product offerings. You can keep an eye on popular hashtags related to products that you are going to sell. By using this way, you are able to identify products that are generating significant interest and engagement.
Join groups and forums
Joining groups and forums can be a valuable strategy to stay updated on potential products to sell on the Shopify platform. By actively participating in these communities, you can gain insights into trending products, market demands, and customer preferences. Engaging with other members and discussing various topics related to e-commerce can help you identify new product opportunities and stay ahead of the competition. Some groups and communities that you join like Shopify Facebook Group, Ecommerce Fuel, Reddit /r/entrepreneur.
12+ Trending & Best Products To Sell on Shopify
In fact, by 2022, phone accessories account for 15% of total Shopify sales. Almost all smartphone owners will need to buy accessories for their phones. This means that there is a large prospect base for phone accessories. Besides, when a new line of smartphones is introduced, phone accessories are always one of the most popular items that need to be sold to adapt to the demand for new products. Another reason that contributes to making phone accessories a profitable product for your store is the low cost. These products are easy to transport and attract a lot of budget-minded shoppers.
Phone accessories are divided into personalized products such as phone cases, screen protectors, chargers, phone cases, headphones, etc.
By 2022, the worldwide skin care products market is expected to be worth USD 135.83 billion. This figure indicates a significant demand for skin products. This demand is driven by different factors like increasing awareness of skincare, a growing focus on personal well-being, etc. Furthermore, the marketing and usage of skin care products by celebrities and influencers have an advantageous effect on business growth.
According to market research, the global apparel market is projected to reach a value of USD 2.5 trillion by the year 2026. It is obvious that the needs for shopping clothing are consistently high across various platforms and Shopify is no exception. If you are going to run a clothing store on Shopify, you can cater to the specific demands of your customers by offering tailored products, items made from eco-friendly materials, etc. Your mission is to research to understand customer needs, market trends and target customers so that you can provide clothing items that resonate with your target audience.
Based on research by Statista, the worldwide shoe industry’s revenue in 2023 is predicted to reach 140.3 billion USD. Shoes are really necessary for everyone, regardless of age, gender, or lifestyle. Besides that shoes not only are used to elevate or change the overall look of an outfit but also showcase one’s individuality and fashion sense, so people tend to purchase different types of shoes to wear with their outfits. Further, to accommodate various activities, the demand to purchase different shoes for specific activities is essential such as hiking, running, and playing sports. Hence, shoes are regarded as one of the best items to sell on Shopify.
In addition to physical products, digital products have the potential to be very successful on the Shopify platform. A study by Shopify showed that 56% of Shopify merchants sell digital products, and those who do have a higher average order value than merchants who sell only physical products. Notably, the search volume for digital products on Google is significant, with keywords such as “online courses”, ‘e-books”, and “digital downloads generating millions of monthly searches. Another notable advantage is that digital products can be easily delivered to customers and sold to customers worldwide without the limitations of physical shipping and customs regulations.
According to a recent survey, the average woman owns at least five shades of lipstick. This number has been steadily increasing over the years, as lipstick has become an increasingly popular makeup product. Lipstick is a powerful weapon to make a woman feel confident and beautiful, so it is extremely important for each girl.
The traditional perception of makeup being solely for women is fading away, and men are increasingly embracing cosmetics, including lipstick. This growing trend presents an untapped market opportunity for Shopify sellers catering to male consumers.
Moreover, the keyword “lipstick” has a significant search volume on Google, with over 60,000 monthly searches worldwide. This high search volume indicates strong consumer interest in lipstick and presents a valuable opportunity for Shopify sellers to reach a wide audience of potential customers. Thus, this is a potential item that you should include in your Shopify store.
The rising adoption of pets among nuclear families has been related to the expansion of the pet toys sector. People tend to purchase pet toys to help their pet get more fun relieve boredom, and present destructive behavior. Additionally, customers want to buy toys that are both more durable and safer for their pets. According to FMI projections, the pet toys industry might be worth $5.90 billion. With a predicted value of US$ 2.89 billion in 2023, this product certainly brings a lot of revenue to businesses. For this reason, why don’t you sell this product in your store?
There is no denying that the health awareness of each person was raising after the COVID-19 pandemic. Nowadays, people have a significant concentration on their health, particularly they prefer to do a lot of activities to improve health such as yoga, gym, etc. Especially, Yoga has become the most popular, therefore, requiring the use of yoga mats. According to Markets & Markets, the yoga mat market was worth USD 8,984 million in 2020 and is predicted to reach to USD 10.53 by 2025. Hence, the yoga mat market is indeed a promising area for Shopify sellers.
Candles have a broad appeal and are widely used for various purposes, including home decoration, fragrance, aromatherapy, and creating ambience. This widespread demand ensures a consistent market for candles. Moreover, candles are particularly popular during holidays and special occasions, such as Valentine’s Day, Christmas, and birthdays. This seasonal demand provides opportunities for increased sales and promotions. As a result, you can tap into this profitable product to achieve more sales for your store.
E-commerce sales of fashion accessories are growing rapidly, with a projected compound annual growth rate (CAGR) of 12.4% from 2022 to 2028. The growth is explained by the demand to elevate an outfit and express personal style. You can sell different types of fashion accessories categories on Shopify such as jewellery, sunglasses, belts, hats, etc. These categories allow you to cater to various styles and preferences, so this type of product will present a lucrative and sustainable e-commerce opportunity on Shopify.
With a greater emphasis on health and sustainability, there is a greater demand for reusable water bottles. Many individuals are searching for environmentally beneficial alternatives to replace single-use plastic bottles such as glass bottles, reusable bottles, biodegradable disposable water bottles, stainless steel water bottles and much more. For this reason, you may cater to this industry and perhaps attract clients who favour sustainability and convenience by selling a choice of beautiful and durable water bottles on Shopify.
The global trend towards urbanization is leading to a growing number of households, particularly in densely populated cities. As a result, this raises the higher demand for household products to equip and maintain homes. In addition, with more time spent at home due to the pandemic and remote work arrangements, people are investing in improving their living spaces. Therefore, you can sell various household products from furniture, and decor, to cleaning supplies, and kitchen accessories.
The final thought
Starting an online business using Shopify is straightforward, but being successful with this platform is not. To be a successful Shopify entrepreneur, you must be able to adapt to change, analyze the market, and choose the best products to sell on Shopify.
The items listed above are some of the trending products to sell on Shopify in 2023. There will be a plethora of other good and potentially profitable items to help you flourish on Shopify but keep in mind that a winning product will go hand in hand with efficient business and marketing techniques.
Hopefully, you can choose the best items to sell on Shopify via our collection. If you have any questions, please leave a comment below. We will reply to you soon. Moreover, you can spend your time visiting our website to explore a wide range of Shopify templates.