Updated October 2026: prices and features checked against the Shopify App Store.
Running a Shopify store gives you a lot of freedom. But it can be hard to make your products stand out and give shoppers exactly what they want. That's where product options apps for Shopify come in.
Why do you need a product options app for Shopify?
A smooth, personal shopping experience matters a lot in ecommerce. Product options apps help you deliver it. They let you add extra choices to your products, such as colours, sizes, materials, engraving text or file uploads. Shoppers can tailor their purchase to their own taste, which makes it feel more personal. If you're not sure where Shopify's own limits end, read our guide to how Shopify product options and variants work.
More options also open the door to upselling. For example, if you sell clothing, you can offer matching accessories or personalised monogramming as paid add-ons. This adds value for the customer and raises your average order value.
And when customers receive products that match their exact choices, they're more likely to be happy with them. That leads to better reviews, more word-of-mouth referrals and more loyal customers.
7 Best Product Options Apps for Shopify Store
Infinite Options
Shopify limits each product to three options and 2,048 variants. Infinite Options by ShopPad lets you go beyond that with custom fields on your product pages. Shoppers can make their choices with text boxes, dropdown menus, checkboxes, and colour and image swatches.
You can also show or hide options based on earlier choices, and add a price to upgrades or add-ons. Every custom choice is saved with the order in your Shopify admin, so nothing gets lost.
Main features:
- Add text boxes, dropdowns, checkboxes, swatches and many other option types
- Show or hide options with conditional logic
- Charge extra for upgrades, add-ons and product bundles
- Offer engraving, monogramming and custom printing
- Custom choices are included with each order in your admin
Pricing plans:
- Essential: $12.99/month, with a 14-day free trial
SC Product Options
SC Product Options, formerly Bold Product Options, is one of the best-known product options apps for Shopify. It lets you add unlimited options and customisations to your products, including dropdown menus, checkboxes, colour swatches, text boxes and file uploads.
On the Premium plan, you can charge extra for certain choices, show or hide fields with conditional logic, and let customers edit their options on the cart page.
Main features:
- Create unlimited product option fields with advanced conditional logic
- Colour swatches and variant images
- Text boxes and file uploads for customer details
- Edit selected options without leaving the cart page
- Charge for extras to upsell custom products
Pricing plans:
- Basic: $14.99/month
- Premium: $39.99/month
- Developer: Free for development stores
- Paid plans include a 14-day free trial
Rubik Combined Listings Swatch
Want to show separate products as if they were variants of one product? Rubik Combined Listings Swatch by Craftshift does exactly that. You can link products, such as the same T-shirt in different colours, and show them with colour or image swatches on product pages and product cards. Because each colour stays its own product, every one keeps its own page, URL and images, which can help with SEO.
Main features:
- Link separate products as variants with colour or image swatches
- Show swatches on product pages and collection product cards
- Group products in bulk by title, tag or metafield
- Show out-of-stock products crossed out, at the end, or hidden
- Product details sync automatically
Pricing plans:
- Free: up to 5 product groups
- Starter: $10/month
- Advanced: $30/month
- Premium: $50/month
Globo Product Options, Variant
Another great product options app for Shopify is Globo Product Options. It lets you build option sets from 30+ field types, such as text, file uploads, colour and image swatches, dropdowns and dates, and apply them to one product or your whole catalogue.
Shoppers can personalise products with flexible choices, and on the Advanced plan they can see a live preview of engraving or artwork before they buy. Add-on pricing runs on Shopify Functions, so discount codes and taxes still work correctly.
Main features:
- Conditional logic to show or hide options
- Import and export options by CSV file
- Add-on pricing that works with discount codes
- Apply an option set to all products or a group of products
- A generous free plan with unlimited option sets
Pricing plans:
- Free
- Premium: $9.90/month
- Advanced: $19.90/month
Variant Option Product Options
Variant Option Product Options is built to help you create and personalise product options. It lets you add unlimited options, with choices such as buttons, image and colour swatches, checkboxes, file uploads and text boxes.
You can also adjust how your options look, including sizes, border styles and colours. On the Advanced plan, conditional logic and price add-ons help guide customers as they personalise their product.
Main features:
- Let customers pick several choices with multi-select options
- Option types include swatches, buttons, text boxes, dropdowns, radio buttons and checkboxes
- Unlimited file uploads
- Conditional logic and price add-ons on the Advanced plan
Pricing plans:
- Starter: Free (1 product)
- Basic: $9.99/month
- Advanced: $19.99/month
PX Variants & Product Options
PX Variants & Product Options lets you add unlimited custom options to your products. It supports dropdowns, text fields, image uploads, number and date fields, checkboxes, and colour, image and text swatches. A built-in AI tool can also suggest options based on your product title and description. If you sell personalised products, themes like Ink include personalisation with photo upload and a live preview, so you may not need an app at all.
Main features:
- Let shoppers personalise products for engraving and custom printing
- Add multiple options, such as colour and size
- Price add-ons and conditional logic on the paid plan
- AI suggestions for relevant product options
Pricing plans:
- Free (1 product)
- Paid: $9.95/month
APO Product Options, Variants
APO Product Options, Variants (formerly Advanced Product Options) lets you create unlimited options, either as option sets shared across products or for a single product. The product price updates as the shopper makes choices, and you can style each option to fit your theme.
You can also set rules so that one choice shows or hides others, and build multi-step flows. A formula-based price calculator handles products sold by width, height or length, and you can add other products as paid add-ons, much like a bundle app.
Main features:
- Unlimited product options and variant options
- 31 option types, including swatches, dropdowns, buttons, range sliders and file uploads
- Conditional logic and multi-step flows
- Bulk add and edit options across many products
Pricing plans:
- Starter: $14.99/month
- Growth: $29.99/month
- Scale: $59.99/month
- All plans include a 14-day free trial
Finally
Product options apps are a simple way to give shoppers more choice and raise your order value. If you need shoppers to design their own products, also see our list of product designer apps. Pick the app that fits your products and budget, and try it on a few products first.
By the way, you can drop by our website to explore tons of eye-catching and responsive Shopify templates.
