Updated October 2026: prices and features checked against the Shopify App Store.
The right sales channel apps help you reach new customers wherever they shop: on Google, social media, marketplaces or in person. Shopify makes it easy to add these channels to your store. In this guide, we share some of the best Shopify sales channel apps available today and how they can help your business grow.
Why should you use Shopify Sales Channel Apps?
Sales channel apps let you sell in more places without managing several separate stores. They connect your Shopify catalogue to social platforms, search engines and marketplaces, and keep products, orders and stock in sync. Many also come with ad tools and reports, so you can see which channels bring in sales. Used well, they help you reach a wider audience, drive more traffic to your store and grow revenue.
List of good Shopify Sales Channel Apps
Syncio Inventory Sync
First up is Syncio Inventory Sync, a collaborative commerce app that connects your store with other Shopify stores. You can import partner products into your catalogue and sell them without holding the stock yourself, while Syncio keeps inventory levels in sync in real time. Order details can be pushed back to the partner store for fulfilment, and the app can handle revenue splits and payouts. Its built-in marketplace also helps you find new suppliers or retailers to work with.
Plus points:
- Real-time inventory sync using SKU or barcode
- Sync and customise product fields such as description, price, tags and images
- Push orders for fulfilment and manage revenue splits and payouts
- Find new suppliers or retailers through the Syncio Marketplace
Pricing:
- Free: up to 25 imported products
- Starter: $19/month
- Traction: $29/month
- Growth: $39/month
Paid plans include a 15-day free trial. Order, product settings and payout add-ons are charged separately.
Google & YouTube
The Google & YouTube app connects your store to Google Merchant Center, so your products can appear across Google. You can run Performance Max campaigns, powered by Google AI, to reach shoppers on Search, YouTube, Display and more. The app also links your store to YouTube, so viewers can shop your products, and to Google Analytics (GA4) for insight into the full shopping journey.
Plus points:
- Sync your products to Google Merchant Center
- Run Performance Max ad campaigns
- Sell your products from your YouTube channel
- Let Google AI suggest sale prices with Automated Discounts
Pricing:
- Free to install (ad spend is billed to your Google Ads account)
Facebook & Instagram
The Facebook & Instagram app, made by Meta, lets you show your products on two of the biggest social platforms. Your products sync automatically from one inventory to your Facebook and Instagram shop, so you can reach a wider audience. Setting up the Meta pixel through the app also helps your ads perform better and reach the right customers.
Plus points:
- Sell from one inventory that syncs automatically to your shop
- Get shop insights, including best-performing products and top tagged content
- Help drive better ad performance by setting up a conversion pixel
- Get email and live chat support from Meta
Pricing:
- Free to install (ad spend is billed to your Facebook ad account)
Point of Sale
Shopify's Point of Sale app brings your online store and in-person sales together. Options such as local pickup, email carts and shipping to the customer make selling in store more flexible. You can also sell and accept gift cards, take split payments, and handle returns and exchanges. Customer profiles, product details and stock levels are all on hand at the till. For more options, see our list of Shopify POS apps.
Plus points:
- Omnichannel selling: local pickup, email carts and ship to customer
- Customer management: profiles, history and notes at your fingertips
- Gift cards, split payments, returns and exchanges
- Manage online and in-store sales and inventory in one place
Pricing:
- Shopify POS Lite: Free (included with all Shopify plans)
- Shopify POS Pro: $89/month per location (14-day free trial)
Shop
Next, the Shop channel lets you manage your brand's presence in the Shop app. You can add your products, collections and offers so shoppers can find you more easily. Your store page can include video, custom headers and branding, so it feels like your own online store. Customers can check out right in Shop with Shop Pay or be sent to your store.
Plus points:
- Bring your brand to life with video, custom headers and branding
- Add collections, subscriptions and offers, just like your online store
- Fast checkout with Shop Pay
- Reduce abandoned carts with automatic push notifications
Pricing:
- Free
Shopify Marketplace Connect
Shopify Marketplace Connect helps you sell on major online marketplaces such as Amazon, eBay, Walmart and Target+. You can sync listings, orders and inventory across these channels from inside Shopify, which saves a lot of manual work. It supports flexible fulfilment options and handles currency conversion, so you can sell across marketplace regions. If you'd like to compare other tools, see our guide to Shopify marketplace apps.
Plus points:
- Link product listings with Amazon, eBay, Walmart and Target+
- Manage listings, orders and inventory in Shopify with real-time sync
- Unlimited marketplace account connections for supported marketplaces
Pricing:
- Free to install: first 50 synced orders a month are free, then 1% per order, capped at $99/month
Finally, don't miss Pinterest. The app puts your products in front of people who are actively looking for ideas and things to buy. Your product catalogue uploads automatically and stays up to date, so your Pins always show the right products and prices. You can also run shoppable ads to reach more people. For more ideas, read our guide to Pinterest Shopify apps.
Plus points:
- Upload your product catalogue and keep it updated in near real time
- Improve tracking with the Pinterest Tag and API for Conversions
- Promote products with shoppable ads
Pricing:
- Free to install (you only pay when you buy ads)
Closing thoughts
Choosing the right sales channel apps can make a real difference to your sales and customer engagement. Whether you want to sell on social media, marketplaces or in person, there's an app to suit your needs. Pick the channels where your customers already spend time and start there.
If you're also looking for a fresh look for your store, browse our customisable Shopify themes.
