In the fast-paced world of e-commerce, every click, swipe, and scroll on your online business is important. Understanding your consumers’ preferences and customizing your Shopify site for optimal conversions is critical to success. This is where A/B testing comes in as a valuable tool.
However, with so many Shopify A/B testing software on the market, it might be difficult to choose the best one. Do not worry! This blog article will walk you through the top solutions. Now, we’ll look at the advantages of utilizing A/B testing applications before diving into a selected selection of the top solutions available to help boost the conversion rate of your website. Let’s check them out.
What is A/B testing?
Have you ever wondered why product descriptions might be detailed and long in one shop and short in another? That is an example of the magic of A/B testing used on online stores.
In fact, A/B testing also called split testing is used by the majority of website owners to compare two or more versions of something such as a product page, image, themes, button, etc. From that, website owners will see which version of a page or elements perform better results in terms of conversion rates, user engagement, or other relevant metrics.
By evaluating the two versions’ effectiveness in a controlled environment, web owners may make data-driven judgments on which variant is more effective and should be scaled up.
What are the benefits of using Shopify A/B Testing Apps?
Although you can technically implement A/B tests manually on Shopify, with the support Shopify A/B Testing app, you can streamline this process and boost your optimization efforts productively. In addition, using these tools brings your website plenty of benefits. Here are reasons why you should install Shopify A/B Testing Apps.
Initially, Shopify A/B testing apps eliminate the need for complex coding or technical knowledge. Their user-friendly interfaces allow you to easily set up tests, define variations, and manage them from a central dashboard. Additionally, these apps automate many aspects of A/B testing, saving you valuable time and resources. Some valuable features like traffic splitting, data collection, and statistical analysis ensure efficient testing with reliable results.
Besides that, some Shopify A/B testing apps allow you to target specific segments of your audience for your tests. This enables you to personalize the shopping experience and optimize for different customer demographics or behaviours.
Further, you can get clear and actionable reports with visualizations that help you understand how changes impact key metrics like conversion rates, click-through rates, and average order value. Another outstanding benefit is that you can improve your conversion rate by allowing businesses to experiment with different variations of elements.
7 Best Shopify A/B Testing Apps Review
Intelligems A/B Testing
Intelligems A/B Testing is a modern Shopify A/B Testing App that comes with a collection of powerful features to help you optimize every aspect of your customer experience. It allows you to apply A/B testing to experiment with the theme, UX, landing page, content, image, etc, you can take of this advantage to boost conversion rates and minimize customer acquisition costs.
In addition, it allows you to create and test customized campaign offers, which encourage your customers to make more orders and boost your average order value effectively. Another advantage of using this A/B testing engine is that it helps you collect data about your customers’ preferences. Further, you can get an intuitive reporting dashboard that makes it easy for you to understand the impact of your tests on total revenue and profit per session.
Main features:
- Offer AB test themes, imagery, copy, content, or landing pages
- Split AB test product prices across your catalog
- AB test different shipping rates or free shipping thresholds
- Experiment and personalize offers and discount
- Track 100+ metrics, export raw data
Pricing plans:
- Content Testing: $99/month
- Content + Campaigns: $299/month
- Price Testing+: $499/month
ABConvert: A/B Testing
ABConvert is also well-known for its robust A/B testing features. By using this app, you can run A/B tests for various aspects of your website such as shipping rate, theme, product prices, etc in order to improve its performance. Additionally, you can view how these changes affect your sales with the detailed analytics feature of ABConvert.
Plus, it has some advanced features like real-time traffic splitting for accurate results, or A/B resting for different countries. With these powerful features, you are able to optimize your store for targeted audiences and marketing campaigns effectively.
Main features:
- Apply A/B tests for Product Prices, Shipping Rates & Product Content/Template/Theme
- Maximize your AOV & CVR with free shipping thresholds and flat rate experiments
- Run test for countries and display different price based on UTM source
- Monitor your results in real-time with our state-of-the-art analytics
- Apply real-time LIVE traffic splitting for accurate results
Pricing plans:
- Development: Free
- Basic: $49/month
- Advanced: $149/month
- Plus: $199/month
A/B Testing
A/B Testing by Shoplift is another remarkable Shopify A/B Testing App that you should consider. This app is specially designed for the Shopify store. The biggest advantage of using this app is that it allows you to run A/B testing without using coding knowledge. Shoplift seamlessly integrates with your existing theme, which enables you to implement split test any template. This means you can easily experiment with different layouts, calls to action, and product presentations to see what resonates best with your customers.
Moreover, it is packed with a lot of analytics features that help you analyze your store’s performance and suggest data-driven improvements. Especially, this app can automatically build new blocks and sections for your page that align with your brand style.
Main features:
- Easily test with advanced segmentation
- Offer powerful analytics in a single place
- Integrate with your Shopify template
- Automatically create powerful blocks and sections to match your brand
Pricing plans:
- Core: $132/month
- Advanced: $299/month
- Pro: $599/month
CRO & A/B Testing
With the support of the CRO & A/B testing app, you can easily take complete control over your Shopify store’s conversion rate optimization. Additionally, it enables you to run A/B testing on every aspect of your store from the homepage, and product pages to the checkout process.
Another great feature is that it automatically showcases product recommendations at different positions across your website to boost sales. With features like personalization and behavioral targeting, you can create a truly customized shopping experience for each visitor.
Main features:
- Intelligently recommend complementary products at the stage of the shopper journey
- Offer price A/B testing
- Have A/B testing & funnel optimization
- Personalization & Behavioral Targeting
Pricing plans:
- Free
- Starter: $19/month
- Growth: $79/month
- Prime: $199/month
FigPii AB Testing & Replays
FigPii AB is packed with a load of valuable features that help you improve your website effectively. First of all, it allows you to run an unlimited number of tests for a single page or multiple pages across your website including the home page, product page, and blog page. By using the A/B testing tool of FigPii, you can know how users interact with your website. With FigPii’s session recording, you can lessen pain points by exploring areas of friction that frustrate users.
Moreover, it provides you with a comprehensive overview of your optimization results that allows you to track a wide range of goals on each test.
Main features:
- A/B Testing with an easy-to-use interface and wizard
- Visualize where visitors click using Heatmaps
- Record & replay visitor actions on your site
- Hear directly from visitors through polls
Pricing plans:
- Free Tester: Free
- Small: $149.99/month
- Medium: $299.99/month
- Large: $499.99/month
Product Price A/B Test Trident
If you want to enhance your website conversion rates and create successful digital experiences, using this app to run A/B testing on your Shopify is a perfect choice. Product Price A/B Test Trident allows you to test different aspects of your website from messages, images, and layouts in order to help increase conversion and retention on your e-commerce landing pages.
A good point is that it comes with an easy-to-use editor, so it takes you a few minutes to create and set up split tests quickly. Besides that, this tool lets you take advantage of A/B testing to identify the optimal mix of components on your website to convert clients. On top of that, Trident AB uses Shopify’s current code base and infrastructure to execute Shopify A/B tests, ensuring that your site’s speed is not slowed.
Main features:
- Maximize your conversions and reduce acquisition costs using Shopify A/B testing
- Create high-converting webpages and delightful customer experiences
- Save time and money by focusing on what works
- Offer intuitive reporting & powerful analytics
- Create tests without coding and a statistics degree
Pricing plans:
- Free
- Premium: $19.99/month
- Business: $24.99/month
- Enterprise: $49.99/month
Lomio ‑ All‑In‑One A/B Testing
Lomio is equipped with a lot of valuable features that you need to run effective A/B tests. It is designed with the aim of helping you conduct A/B tests easily for your product prices, description, images and themes. From that, you can compare your A/B tests and choose the most successful variant to boost your conversion rate efficiently.
Main features:
- Create A/B tests for your Products, Contents and Themes
- Customize contents, themes, product title, description, prices and images
- Get meaningful metrics including visits, add to carts, orders and revenue
Pricing plans:
- Starter: $19/month
- Growth: $39/month
- Plus: $69/month
- Unlimited: $129/month
The final thoughts
To conclude, with the assistance of the Shopify A/B testing app, you can run multiple A/B tests for different elements on your website. As a result, you can gain valuable insights into your customers’ preferences and optimize your Shopify store for maximum conversions. Now, it’s time for you to choose the best solution that depends on your specific needs and budget.
Hopefully, our collection is useful for your decisions. If you have any queries, please leave a comment below. Further, whether you are going to build a beautiful Shopify store, let’s get a stunning Shopify template on our website.
