In today’s highly competitive and fast-paced world, having a high-quality product or service is undoubtedly important, but it is no longer sufficient on its own. To succeed in the modern business landscape, it is equally crucial to ensure that your products are easily accessible and approachable to your target customers. As a Shopify store owner, you understand the importance of optimizing your online presence to attract potential customers and increase sales. That’s where the Yoast SEO for Shopify app comes into play. In this comprehensive review, we’ll delve into the app’s features, customer support, pricing, as well as its pros and cons, to help you make an informed decision about whether this tool is right for your e-commerce journey.
Why is SEO important for Shopify stores?
SEO (Search Engine Optimization) is crucial for Shopify stores because it helps increase organic traffic and visibility. By optimizing your store’s content and structure for search engines, you can improve your website’s ranking in search results, attract more potential customers, and increase your chances of making sales.
Here are some key reasons why SEO is important for Shopify stores:
- Higher organic visibility: By implementing SEO strategies, you can improve your website’s visibility in search engine results, leading to more organic (unpaid) traffic.
- Increased website traffic: Improved visibility and higher rankings can result in increased website traffic, with more potential customers visiting your store.
- Better user experience: SEO involves optimizing your website’s structure, navigation, and user interface, leading to a better overall user experience for your customers.
- Enhanced trust and credibility: Websites that appear higher in search results are generally seen as more reputable and trustworthy by users.
- Long-term benefits: SEO is a long-term strategy that can continue to deliver results over time, even after you stop actively optimizing your website.
Yoast SEO: Background Information
Yoast SEO is one of the top-notch Shopify SEO Apps in the market. This app is specially designed to help enhance the search engine optimization capabilities of Shopify online stores via analyse features. Additionally, Yoast SEO can assist you to boost the readability of your product pages and simplify the process of optimizing web pages and product listings. With its user-friendly interface and comprehensive set of tools, the app empowers Shopify merchants, regardless of their level of technical expertise, to make their web content more search engine-friendly and attract potential customers.
Currently, Yoast SEO has over 12.000.000 active users around the world and 10+ years of experience in supporting store owners with their SEO.
Outstanding features of Yoast SEO for Shopify
SEO Title and meta description templates
One of the significant features of Yoast SEO is the ability to optimize your SEO title and meta descriptions by using default templates. Yoast SEO enables you to automatically add templates for your SEO title and meta description to your pages, posts, product pages, categories, tags and much more.
By default, the templates will include dynamic variables, such as the page/post title, site name, or custom text. By setting up a template, Yoast SEO will automatically generate SEO titles based on the specified format for all your pages and posts. Despite the fact that Yoast SEO automatically adds default SEO title templates to different types of pages, it still allows you to modify the default templates to meet your specific needs.
Similar to SEO titles, Yoast SEO allows you to create a template for meta descriptions. The template can include variables that dynamically generate content based on the page/post’s content, excerpt, or other custom text. This saves you time and effort as Yoast SEO will populate the meta descriptions automatically according to the defined template.
Readability analysis
This is one of the most crucial features of Yoast SEO that focuses on evaluating the readability of your text based on various factors such as sentence length, paragraph length, consecutive sentence subheading contribution and much more. It then provides a readability score and recommendations for improving the readability and user-friendliness of your content.
Hence, this feature ensures that your product description, blog posts, and other content are engaging and easy to read. Another advantage is that this feature performs the evaluation in real-time, so you can easily realize and make necessary adjustments instantly in order to create understandable content.
However, this feature might be more effective in evaluating content written in English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Czech, Japanese, Greek, Slovak and Indonesian. Its accuracy will not be guaranteed if you use other languages.
SEO analysis
Yoast SEO is packed with a useful SEO analysis tool, which gives you real-time feedback and suggestions to improve the on-page SEO of your content.
First of all, the SEO analysis of Yoast SEO uses the keyword or keyphrase that you want the page or post to rank for in order to check if you use this phrase in a place where it should appear. For instance, it should appear in the title of your post, the URL, the subheading, the meta description and much more.
In addition, this will check the number of times the focus keyword appears in the content to ensure it is neither too scarce nor excessively used.
Further, it encourages you to add relevant internal and external links to provide more value to readers as well as enhance the page’s authority.
Regarding content length, the app will take into account the length of the content because longer and more comprehensive pieces tend to perform better in search rankings.
Last but not least, it checks if images have appropriate alt tags to improve accessibility and potential image search rankings.
Especially, Yoast SEO utilizes a system of green, orange and red lights to access the SEO quality of your content. These lights serve as visual cues to help you understand how well your content is optimized for the specified focus keyword. Yoast SEO also assigns an SEO score to the content based on its alignment with best practices for the focus keyword.
Automatic structured data
Schema markup is a type of structured data, also known as microdata, that is added to web pages to provide search engines with more context and information about the content on the page. It is a collaborative effort developed by major search engines such as Google, Bing, Yahoo, and Yandex, and it is hosted at Schema.org.
Using schema markup is a valuable SEO strategy to improve your website’s visibility and user experience, as it helps search engines interpret and present your content more effectively in search results.
Luckily, Yoast SEO includes built-in features that incorporate vital structured data, allowing search engines to comprehend the purpose and content of your website. By doing so, it enhances the visibility of your website on Google and contributes to improving your performance on Google Shopping.
Additionally, this app notifies search engines about various aspects of your business, such as its name, logo, and social media accounts. Moreover, the app offers flexibility by allowing you to activate or deactivate specific structured data if you ever wish to integrate with a different service.
Further, Yoast SEO provides you with an additional option for structured data schema, which allows you to customize it for your pages and posts. For instance, when it comes to pages, the app enables you to provide a detailed description. By selecting the appropriate category within the app, you can inform Google about the specific purpose of your contact page. Yoast SEO will then incorporate the relevant page information into your actual contact page.
Structured data can also be used with articles. Yoast SEO for Shopify has a feature that adds structured data to each article, giving you the option to specify whether it is a report, news article, scholarly report, or something else. This data helps Google understand what content is present on your page, making it easier for search engines to accurately interpret your webpage.
Yoast SEO Review: customer support
Regarding customer support, the Yoast SEO app is famous for its enthusiastic and knowledgeable team. This app offers 365 days a year of support for its customers via live chat and email. Therefore, whether you have a question about a specific feature or need help troubleshooting a problem, the support team of Yoast SEO will assist you in a timely manner.
In addition to live chat and email support, Yoast SEO also provides a wide range of worthy recourses to help users effectively optimize their Shopify store’s SEO. Further, it offers thorough documentation that explains how to set up and configure the app for optimal results. Whether you’re a beginner or an experienced user, the documentation can help you navigate the app’s features and make the most of its functionalities.
Especially, you have an opportunity to learn SEO with Yoast Academy. The courses cover plenty of topics, from the basics of SEO to advanced strategies for optimizing websites and content. You can learn via different materials such as video tutorials, interactive quizzes, etc.
Yoast SEO: Price
Although Yoast SEO doesn’t offer any free version, this app also provides you with a 14-day trial of its premium version. You can take advantage of a 14-day trial to explore the premium features of Yoast SEO for Shopify and evaluate its benefits for your online store.
After finishing the 14-day trial, you can need to pay $19/per month to continue using their premium version.
Pros and cons of Yoast SEO
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The bottom line: Should you use Yoast SEO for Shopify?
It can not be denied that Yoast SEO is a powerful app to enhance your store’s SEO performance and organic traffic. It not only has diverse SEO features, excellent customer support and affordable pricing but also provides you with a lot of free courses to help beginners easily learn and optimize SEO for their stores effectively.
Hence, we highly recommend using Yoast SEO for Shopify to take your e-commerce store to the next level.
Hopefully, our Yoast SEO review can help you have more useful information about this app. Then, you can choose the right Shopify SEO app for your store. If you have any queries, don’t hesitate to leave a comment below, we will support you soon. Last but not least, we are providing a lot of Shopify templates on various topics, don’t miss them.