Updated October 2026: prices and features checked against the Shopify App Store.
The Shopify App Store has thousands of apps to help you manage stock, improve the customer experience, boost sales and much more. Many cost money, but plenty offer a genuinely useful free plan. In this article, we look at the best free Shopify apps to help you grow your store without adding to your monthly bills. Let's take a look.
What are the benefits of using free Shopify Apps for your store?
Before we get to the list, here's why free apps are worth a look:
- Cost Savings: A free plan lets you add new features without another subscription, so you can spend that money elsewhere in your business.
- Improved Functionality: Free apps can add useful features that improve your store and give customers a smoother experience.
- Room to Grow: Most free plans have paid upgrades, so you can start small and move up as your store grows.
- Easy Integration: Most apps are built to work with your Shopify store out of the box, with little setup and minimal disruption.
- Support and Resources: Many free apps come with help centres, tutorials and support teams, so you can get help when you need it.
Now, let's look at some of the top apps that can help your store at no extra cost. Note that free plans usually have limits, which we mention for each app.
List of 18 Must-have Free Shopify Apps for your store
Essential Free Shipping Bar
With a free shipping bar, you can show customers how much more they need to spend to qualify for free shipping as they add items to their cart. This encourages bigger orders and lifts your average order value. Essential Free Shipping Bar lets you place the bar almost anywhere, from the top of the page to product pages, the cart and the cart drawer. Its free plan covers up to 1,000 bar views a month, with paid plans from $9.99/month. If you haven't set up the threshold itself yet, see our guide to free shipping over a threshold in Shopify.
Main features:
- Show a free shipping progress bar on product pages, cart, cart drawer or as an announcement bar
- Add upsells and cross-sells to the bar (paid plans)
- Track the extra revenue the bar brings in
- Customise the design or use ready-made styles
- Supports translations, multiple currencies and Online Store 2.0 themes
PageFly
If you want to take your store's design further, PageFly is a popular page builder app for Shopify. You can design pages with a drag-and-drop editor, start from 320+ templates, or describe what you want to its AI assistant. It suits everyone from first-time store owners to agencies. The free plan lets you publish 1 page or section, with 10 AI credits a month.
Main features:
- Build landing, product, collection and custom pages from templates or with AI
- Create SEO-friendly pages
- Drag-and-drop editor with 200+ app integrations
- Customise each screen size separately for mobile, tablet and desktop
- 24/7 live chat support, even on the free plan
Smile Loyalty & Rewards
Smile, now listed as Smile: Loyalty Program Rewards, is a widely used app for rewarding customers with points. Shoppers can swap points for discounts, free shipping and more. Bringing back existing customers usually costs less than winning new ones, which makes a loyalty programme good value. The free plan includes points, rewards and referrals for stores with up to 200 orders a month.
Main features:
- Points, rewards and referrals, with 15+ ways to earn and redeem
- Customise every detail to match your brand
- Multi-language support (20+ languages) and Shopify POS support
- Nudges, analytics and integrations on paid plans
UpPromote
UpPromote Affiliate Marketing helps you grow sales through affiliate, influencer and referral programmes. It's easy to use and lets you create, track and manage your programmes in one place.
Word of mouth is powerful. With an affiliate or referral programme, you can turn customers and creators into fans who promote your products to their own audiences. The free plan covers up to $3,000 in referral sales a month, with tracking by link or coupon.
Main features:
- Create affiliate programmes with flexible commissions
- Track referral orders through affiliate links and coupons
- Built-in analytics and fraud protection
- Customer referral programme, store credit and PayPal auto-payments on paid plans
Hextom: WhatsApp, SMS & Push
Web push notifications let you reach shoppers on their browser even after they leave your store. Hextom's app combines web push with WhatsApp and SMS, and helps you collect subscribers with customisable popups. The free plan includes 1,000 web push messages a month and 10 free WhatsApp messages.
You can send campaigns and automatic reminders, such as back-in-stock and price-drop alerts, to bring shoppers back. Abandoned cart, checkout and browse recovery are available on the paid Business plan ($15/month).
Main features:
- Collect web push, WhatsApp and SMS subscribers with popups
- Create campaigns across several channels in minutes
- Automatic back-in-stock and price-drop reminders
- Avoid sending duplicates by picking the best channel for each subscriber
ToastiBar
ToastiBar, now listed as ToastiBar Sales Popup & Proof, shows popups for recent sales, items added to cart, visitor counts and more. This social proof builds trust and nudges shoppers to buy. The free plan includes 5,000 impressions a month after the first 14 days.
Main features:
- Show recent sales with sales notification popups
- Show recently added-to-cart products, reviews and low-stock alerts
- Show live visitor counts
- Add countdown timers to products, carts and landing pages
Judge.me Product Reviews
Product reviews build trust with new customers. Shopify's own Product Reviews app has been retired, and Judge.me is one of the most popular replacements. Its free plan includes unlimited reviews, photo and video reviews, and review widgets. It can also add star ratings to Google search results, which helps your SEO. For more options, see our list of product review apps for Shopify.
Main features:
- Collect unlimited product and store reviews, including photos and videos
- Show review widgets, star ratings and testimonial carousels
- Sync reviews to Google, the Shop app, Etsy and Amazon
- Import reviews from other apps and platforms
Persistent Cart Recovery
Many shoppers start browsing on their phone and finish on a laptop, or the other way round. Persistent Cart Recovery by Magefan saves each customer's cart automatically and syncs it across devices and browsers. When they come back on another device, the items are still waiting, which reminds them to complete the purchase. The app is completely free.
Main features:
- Save and sync carts across devices, browsers and sessions
- Turn it on in one click; works with any theme
- Runs in the background, with no popups or emails
- Built-in analytics on saved carts and the revenue they bring
HelpCenter
Want to improve customer service in your store? HelpCenter, now listed as SB: Helpdesk, Live Chat & FAQs, combines an FAQ builder, a ticketing helpdesk and live chat. You can handle questions from several channels in one place, and create an FAQ page that answers common questions before they reach your inbox. The free plan includes 10 tickets a month, a basic FAQ and unlimited product tabs.
Main features:
- Create an SEO-friendly FAQ page and knowledge base from templates
- Chat with customers in real time
- Handle questions from multiple channels in one place
- Add product tabs, including tabs shared across products
- Self-service widget with a contact form, order tracking and FAQs
ESC
ESC Size Charts helps customers choose the right size with confidence. That removes one reason not to buy, and it cuts exchanges and returns because shoppers know the item will fit.
With this app by Eastside, you can create size guides that blend in with your store's design. The free Basic plan lets you create up to 3 charts (with a small ESC watermark), and Premium is $4.99/month for unlimited charts. If you're choosing a fashion theme anyway, themes like Maison include a built-in size guide.
Main features:
- Create size guides for your products quickly and easily
- Customise the guides to match the look of your store
- Assign charts by tag, collection, product, vendor or product type
Zigpoll
Zigpoll Customer Surveys makes it simple to ask customers questions on your store and after they buy. You can learn how shoppers found you, why they buy and why some don't, then use that feedback to make better decisions. Surveys run on-site, after purchase, or by email and SMS, and AI groups open-ended answers into themes. The free Lite plan includes 50 responses a month and unlimited surveys.
Main features:
- Post-purchase "How did you hear about us?" surveys, with revenue by channel
- Exit-intent, product page and cart surveys
- Translate surveys into multiple languages
- Weekly AI insight reports
- Sync answers to Klaviyo, Shopify Flow, Google Sheets and more
Jebbit
Jebbit helps you create fun, interactive quizzes with a no-code builder. Quizzes help customers find the products that suit them best, while you collect useful information and grow your subscriber list. The free plan includes 500 lifetime engagements, which is enough to test a quiz before upgrading (paid plans start at $49/month). See our guide to Shopify quiz apps for more options.
Main features:
- Sync product recommendations directly from your Shopify catalogue
- Build and update quizzes in minutes with the no-code builder
- Increase leads, conversions and average order value
- Integrations with Klaviyo and Attentive for personalised follow-ups
- Analytics on engagement, leads and completions
OptiMonk
OptiMonk helps you grow your email list, reduce cart abandonment and boost sales with targeted on-site messages. You can create popups, slide-ins and other messages that match your brand, and its AI agent can design, build and target them for you from a simple chat.
You can show personalised offers, exit-intent popups and other messages that encourage visitors to buy or sign up. The free plan includes all features for up to 10,000 pageviews a month.
Main features:
- Build custom popups by chatting with an AI agent
- Improve results over time with A/B testing
- Animated popups and campaign ideas based on your store data
Omnisend
Omnisend is a marketing platform for email and SMS. It includes automation, personalisation, tracking and AI tools for copy and product recommendations. Its free plan lets you email up to 250 contacts and send 500 emails a month, with 24/7 live support. You can grow your list with popups and signup forms and build emails from plenty of ready-made templates.
Main features:
- Create and send email marketing, newsletters and SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win and other forms
- Use 250+ ready-made email templates, no coding needed
- Set up abandoned cart, welcome and post-purchase automations
- Personalise emails with AI product recommendations
Shopify Inbox
Answering questions quickly gives shoppers the confidence to buy. Shopify Inbox is Shopify's own free chat app. It adds live chat to your store, and its AI sales assistant can answer questions using your catalogue, stock levels and policies. You can set the tone and rules so every reply sounds like your brand. Our list of Shopify live chat apps has more options.
Main features:
- Chat with shoppers in real time and help them buy faster
- AI replies based on your products, stock and store policies
- Custom welcome messages, quick replies and business hours
Route
Route, now listed as Route ‑ Protection & Tracking, lets customers follow their orders through delivery. It also offers package protection at checkout, so orders are covered against loss, theft or damage, plus returns and exchanges. That peace of mind helps build customer loyalty. The app is free to install, though Route may charge for some services, so check its pricing page.
Main features:
- Package protection that gives customers peace of mind at checkout
- Order tracking to keep customers informed and engaged
- Returns and exchanges management
- Fast claims resolution that saves support time
- Cash back discounts and product recommendations to bring customers back
Instafeed
Instafeed is a good choice if you want to show your Instagram posts and Reels in your store, in a grid or slider layout. It builds social proof, can turn store visitors into Instagram followers, and helps keep shoppers on your site for longer. The free Starter plan includes unlimited views with no branding; product tagging and shoppable feeds start on the Pro plan ($8/month).
Main features:
- Show Instagram Reels and photo posts in a grid or slider layout
- Fully responsive on all devices and themes
- Hourly auto-sync and customisable pop-ups
- Tag products on your posts (paid plans)
- Filter posts by hashtag (Plus plan)
Printful
Printful offers print-on-demand and dropshipping. Each item is printed when a customer orders it, so you don't need to hold stock. You can sell a wide range of products, such as T-shirts, mugs and art prints, and use its design tools and mockup generator to create your own products. The app is free to install; you only pay for fulfilment and shipping when you make a sale.
Main features:
- Orders are produced and shipped to your customers under your brand
- Built-in design tools and a product mockup generator
- No upfront costs: you pay only when an order comes in
- Custom branding with packaging, pack-ins, packing slips and more
The bottom line
Free Shopify apps can help you with many parts of running an online store. We hope you find a few favourites in our list. If you know other useful free apps, share them in the comments below.
And if you're looking for a new design for your store, don't miss our range of responsive Shopify templates.
