Updated October 2026: prices and features checked against the Shopify App Store.
Email is still one of the best ways for a Shopify store to stay in touch with customers, build relationships and bring in repeat sales. Many email apps now cover SMS and WhatsApp too. Here are the best email marketing apps for Shopify, with their current features and prices.
The advantages of using Email Marketing Apps For Shopify
- Increased Sales and Conversions: These tools let you send targeted, personalised emails. By segmenting your audience by preferences, purchase history and behaviour, you can send relevant content and product recommendations.
- Customer Retention and Loyalty: Regular newsletters, product updates and exclusive offers keep your brand front of mind and encourage repeat purchases.
- Cart Abandonment Recovery: Most of these apps send automatic follow-up emails to customers who leave items in their carts. For more options, see our list of Shopify abandoned cart apps.
- Automation and Time-Saving: You can set up automated flows that welcome new subscribers, react to customer actions or win back inactive customers.
- Segmentation and Targeting: You can split your list into segments based on location, purchase behaviour, preferences or engagement, and send each group the right message.
Top Email Marketing Apps For Shopify
Avada Email Marketing & SMS
Avada Email Marketing is a feature-rich app that reaches customers by email, SMS, push notifications and WhatsApp. Its drag-and-drop editor helps you create attractive emails, and its segmentation lets you target customers by behaviour, preferences or purchase history.
Features:
- Automation workflows for abandoned carts, abandoned checkouts and welcome emails
- Newsletters, SMS, WhatsApp and web push notifications
- Lead capture with popups, forms and spin-to-win
- Many email templates, plus segmentation and product recommendations
Pricing:
- Free: 12,000 emails, 500 contacts
- Pro: $16/month (from 500 contacts)
- Advanced: $47/month (from 2,500 contacts)
Seguno: Email Marketing
Seguno Email Marketing is a well-regarded app built to work entirely inside Shopify. You can create and send professional emails, trigger automations and track results without leaving your admin. It offers 200+ templates and Canva designs, plus AI help, including drafting emails with Shopify's Sidekick assistant.
Features:
- Automate emails with a library of pre-built series, including back-in-stock alerts
- Design emails with Canva, or create and refine them with AI
- Send securely with built-in deliverability help and spam protection
- Stay inside Shopify and use your segments, discounts, products and blog posts
Pricing:
- Starter: Free for up to 250 subscribers
- Standard: $35/month, includes 2,500 subscribers (10-day free trial)
- Pro: $215/month, includes 25,000 subscribers (10-day free trial)
ActiveCampaign Email Marketing
ActiveCampaign, now listed as ActiveCampaign Marketing, is a strong choice for detailed automation. It lets you build personalised, targeted campaigns across email, SMS and WhatsApp, and set up complex workflows based on customer behaviour. It also includes a built-in CRM and connects with 950+ apps.
Features:
- Trigger abandoned cart and post-purchase automations automatically
- Personalise email, SMS and WhatsApp messages with purchase data
- Show product catalogues in your marketing emails (Plus plan and up)
Pricing:
- Starter: $19/month
- Plus: $59/month
- Pro: $89/month
- Enterprise: $159/month
All plans include a 14-day free trial.
SmartrMail Email Marketing SMS
SmartrMail is an email and SMS app built for stores that want to sell without running a complex email programme. It automates your campaigns, sends AI-written newsletters with personalised product picks (you approve them first) and recovers abandoned carts. A useful detail: on paid plans you pay only for subscribers who engage, not your whole list.
Features:
- Email and SMS automations: welcome, abandoned cart and more
- Popups and forms to grow your list
- 100+ email templates and AI newsletters with product recommendations
Pricing:
- Free plan: up to 200 active subscribers and 1,000 emails per month
- Essentials plan: $10/month plus a small fee per subscribed profile (15-day free trial)
- Pro plan: $49/month plus a small fee per subscribed profile (15-day free trial)
Shopify Messaging
Shopify's own app, formerly Shopify Email and now called Shopify Messaging, lets you create and send email, SMS and WhatsApp campaigns straight from your Shopify admin. You can pick from ready-made templates or ask Sidekick to adjust an email to match your brand. You can also segment your customers, for example by purchase history or location, to send targeted campaigns.
Features:
- Send email, SMS and WhatsApp campaigns directly from Shopify
- Use templates for offers, product updates, restocks and more
- Automate emails and SMS to reach customers at the right time
- Track results such as click-through and conversion rates
Pricing:
- Free: your first 10,000 emails each month
- More than 10,000 emails: from $1 per 1,000 emails
Klaviyo: Email Marketing & SMS
Klaviyo is one of the most popular email marketing apps for Shopify. It offers powerful segmentation, automation and personalisation across email, SMS, WhatsApp and push. You can build campaigns based on customer behaviour, purchase history and preferences, and track revenue for every campaign and flow. If it feels too big or too pricey, see our Klaviyo alternatives.
Features:
- AI-powered segments and flow triggers using historical and real-time data
- Unify data from Shopify and 350+ other apps
- Personalised email, SMS, WhatsApp, mobile push and pop-ups
- Free version runs inside Shopify admin, with a guided setup
Pricing:
- Free: up to 250 active profiles and 500 emails/month
- Email: from $20/month
- SMS: from $15/month
SpurIT Upsell Email Marketing
SpurIT Upsell Email Marketing helps you raise average order value with upsell and cross-sell emails. After a customer places an order, it sends an email with related products based on what they bought, instead of a plain thank-you note. You can customise the email templates to match your brand.
Features:
- Fully customisable email design and templates for different regions
- Purchase-based notifications to make your emails more relevant
- Upsell offers sent automatically, at intervals you choose
- Instant statistics and reports
Pricing:
- Totally free
tinyEmail Email Marketing
tinyEmail is a simple email marketing app with a strong focus on deliverability, so more of your emails land in the inbox rather than spam. It has a drag-and-drop editor with ready-made templates, and helps you increase sending volume without harming your sender reputation.
Features:
- Improve inbox placement in Gmail and Yahoo automatically
- Scale up your sending safely
- Drag-and-drop editor with ready-made templates
- Track how opens and clicks turn into Shopify sales
Pricing:
- Free: free to install
- Paid plans: see tinyEmail's website for sending plans
Omnisend Email Marketing & SMS
Omnisend is a popular all-in-one email and SMS app for Shopify. It combines newsletters, automations, web push and signup forms, and its AI tools help with copy, segments and product recommendations. Even the free plan includes 24/7 live support. Like several apps here, it also handles SMS; our guide to Shopify SMS marketing apps covers more options.
Features:
- Create and send emails, newsletters and SMS from ready-made templates
- Grow your list with exit-intent popups, spin-to-win and other signup forms
- Welcome, abandoned cart and post-purchase automations
Pricing:
- Free: up to 250 contacts and 500 emails/month
- Paid plans: Standard from $16/month, Pro from $59/month, based on list size
BayEngage Email Marketing, SMS
BayEngage Email Marketing, SMS is another app worth exploring. It offers advanced segmentation based on behaviour and purchase activity, plus automations such as abandoned cart recovery and welcome series. An AI email agent helps you create and improve campaigns, and support is available around the clock, including by phone on paid plans.
Features:
- Email and SMS marketing from one platform
- AI email agent and 300+ ready-made templates
- Integrations with reviews, loyalty, subscription and automation tools
Pricing:
- Free: up to 250 subscribers and 2,500 emails/month
- Email: $59/month
- Email + SMS: $113/month
Orderly Emails ‑ Templates App
Finally, there's Orderly Emails. Rather than newsletters, it improves the emails Shopify sends automatically, such as order confirmations and shipping notifications. Its editor lets you add your logo, colours, fonts, discounts and product recommendations, so every email looks professional and on-brand.
Features:
- Customise the order and shipping emails Shopify sends to your customers
- Replace plain standard templates with 40+ branded designs
- Add discounts, product recommendations and upsells to your emails
- Multi-currency and translation support
Pricing:
- Free: free to install and try
- Pro: $99/year per email theme, includes all Shopify templates and 24/7 support
Ending
Email marketing is a powerful way to engage your audience and drive sales. The right app helps you send personalised, automated campaigns that customers actually want to read. Think about your needs, budget and the features you'll use before choosing. To grow your list faster, pair your email app with one of these discount popup apps.
And if you need a fresh look for your store, don't miss our collection of Shopify templates.
