Updated October 2026: prices and features checked against the Shopify App Store.
Email and social media are the best-known marketing channels, but SMS can also play a big part in growing your store’s sales. Texts are short, personal and usually read within minutes. Below are the Shopify SMS marketing apps we recommend today.
What role do Shopify SMS marketing apps play in your marketing?
Like Shopify email marketing apps or social media apps, Shopify SMS marketing apps help you catch customers’ attention and raise your conversion rate.
- Customer engagement and retention: SMS apps help you stay in touch with customers and build long-term relationships. By sending personalised messages, order updates, exclusive offers and loyalty rewards by text, you keep customers informed and interested in your products.
- Abandoned cart recovery: Cart abandonment is a common problem for online stores. SMS apps can automatically send reminders to shoppers who leave items in their cart, and they work well alongside dedicated abandoned cart apps.
- Targeted and segmented messaging: Most SMS apps let you split customers into groups based on location, purchase history, browsing behaviour or preferences. You can then send more relevant, personalised campaigns to each group.
List of Shopify SMS Marketing Apps
Attentive: AI‑led Email & SMS
The first SMS marketing app on the list is Attentive: AI‑led Email & SMS. It is built for brands that want to grow a large text subscriber list quickly and send personalised messages across the customer journey. It also includes in-house compliance expertise, which helps if you are new to SMS rules.
Key features:
- Grow your list quickly with two-tap sign-up units.
- Segment and personalise messages using rich customer data.
- Send personalised texts and emails at every stage of the customer lifecycle.
- Stay compliant with built-in templates and TCPA guidance.
Pricing:
- Free to install, with a free trial of at least 30 days
- Paid plans: month-to-month or longer agreements after the trial (charges billed by Attentive)
Recart: SMS & List Growth
The second app worth a look is Recart: SMS & List Growth. It combines pop-ups, automations and campaign tools, and its team can manage your SMS programme for you if you’d rather not run it yourself.
Key features:
- Custom pop-ups for desktop and mobile that capture phone numbers and emails.
- Automations to welcome subscribers, recover abandoned carts and drive reorders.
- AI tools that help write messages and pick send times.
- Built-in compliance, real-time analytics and click-based sales attribution.
Pricing:
- Free: free to install, no platform fees, unlimited contacts
- Starter: $299/month, with a 7-day free trial
Omnisend Email Marketing & SMS
Third is Omnisend Email Marketing & SMS. It brings email, SMS and web push together in one place, so you can run campaigns and automations across channels from a single dashboard.
Key features:
- Create and send email and SMS campaigns from ready-made templates.
- Grow your list with exit-intent pop-ups, spin-to-win wheels and sign-up forms.
- Recover sales with welcome, abandoned cart and post-purchase automations.
- Personalise messages with AI product recommendations and subject lines.
Pricing:
- Free: up to 250 contacts and 500 emails/month
- Standard: from $16/month
- Pro: from $59/month, with SMS from $0.007 per message
Postscript SMS Marketing
Fourth, Postscript SMS Marketing is a strong choice you shouldn’t miss. It helps you grow your SMS list, plan your message strategy, deliver customer service and drive purchases.
Key features:
- Drive traffic and sales with personalised SMS campaigns and automated flows.
- Engage audiences with messages based on your Shopify order history.
- Use AI tools that stay on-brand and surface customer insights.
- Track revenue and ROI to improve your SMS programme.
Pricing:
- Starter: free to install, $49 monthly minimum spend plus per-message fees
- Growth: $100/month plus per-message fees, 30-day free trial
- Professional: $500/month plus per-message fees, 30-day free trial
Mobile Text Alerts
Mobile Text Alerts is the fifth SMS marketing app to explore. It is a simple, pay-as-you-go option for sending promotions and updates by text, either to one customer or to hundreds at once. You can also set a maximum monthly spend, which makes costs easy to control.
Key features:
- Send targeted texts using list segmentation.
- Text individual customers or large groups at once.
- Track ROI inside the app.
Pricing:
- Free to install
- Pay as you go: $0.01 per text and $0.03 per picture message, with an optional monthly spending cap
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS is a well-known marketing platform that also handles text messages. It helps you raise conversion rates and build loyal customers with SMS, email and WhatsApp campaigns.
Key features:
- Segment customers using historical and real-time behaviour.
- Send personalised email, SMS, WhatsApp and mobile push messages.
- Run automated two-way SMS conversations and transactional texts.
- Use AI to help create campaigns and segments.
Pricing:
- Free: up to 250 active profiles and 500 emails/month
- SMS: $15/month, up to 1,250 SMS/MMS credits
- Email: $20/month, 251–500 contacts
Emotive: SMS Marketing
Next, let’s look at Emotive: SMS Marketing. It focuses on conversational, two-way texting and offers hands-on help with strategy and copywriting, so you can launch an SMS programme without much technical work.
Key features:
- Build your SMS audience with custom pop-ups and checkout opt-ins.
- Create two-way SMS campaigns from 600+ pre-tested templates.
- Segment customers and automate abandoned cart messages and promotions.
- Get done-for-you support, strategy and copywriting.
Pricing:
- Free to install, with a 30-day free trial
- Paid plan after the trial, with an ROI guarantee (charges billed separately)
Firepush ‑ SMS & Web Push
Firepush ‑ SMS & Web Push combines text messages and browser push notifications in one app. It has a free plan, and it makes it easy to segment your audience and run more effective campaigns.
Key features:
- Recover abandoned carts with automated SMS and web push sequences.
- Create multi-channel campaigns in minutes.
- Automate price drop, delivery update and promotion notifications.
- See campaigns, audiences and revenue in one overview.
Pricing:
- Free: 500 web pushes included, unlimited subscribers
- Basic: $13/month
- Pro: $49/month
CW: WhatsApp, SMS & AI Chatbot
The last app we recommend is CW: WhatsApp, SMS & AI Chatbot (formerly SMS & WhatsApp Marketing: TCW). It helps you recover abandoned carts, win back inactive customers and send SMS and WhatsApp campaigns without any trouble.
Key features:
- Automated journeys for abandoned carts, win-backs, upsells and order updates.
- Flash sale and holiday campaigns with advanced segments.
- Opt-in pop-ups such as spin-the-wheel on higher plans.
- AI chatbots and a shared inbox for WhatsApp, Instagram and email.
Pricing:
- Starter: $49/month, plus message charges
- Growth: $99/month, plus message charges
- Enterprise: $399/month, plus message charges
Final words
SMS marketing is an effective way for online stores to engage customers and drive sales. We hope the Shopify SMS marketing apps above help your business grow. To collect more phone numbers in the first place, try one of these discount pop-up apps.
If you have any ideas you’d like to discuss, leave a comment below and we’ll reply shortly. And if you’re looking for more Shopify themes for your store, take a look at our collection at eComify.
