Updated October 2026: prices and features checked against the Shopify App Store.
Want to get more from social media as a Shopify store owner? The right apps can do a lot of the work for you. In this post, we look at some of the best social media apps for Shopify. They cover everything from auto-posting products and running giveaways to showing your Instagram feed and social icons on your store. Let's dive in and find the right ones for your shop.
Why do you need to install Social Media Apps for Shopify?
Social media apps help you grow your online presence and make your brand more visible. Here are a few reasons to install them:
- Expand your reach: Social platforms have billions of active users. Connecting them to Shopify makes it easy to promote your products to a much wider audience.
- Drive traffic to your Shopify store: Social media apps can share your products, promotions and updates automatically. This brings more visitors to your store, which can lead to more sales.
- Enhance customer engagement: You can talk to customers directly on social platforms. This helps you build relationships, answer questions and get useful feedback.
- Better brand visibility: Posting regularly keeps your brand in front of your audience and builds recognition over time.
- Measure effectiveness: Many social media apps include analytics, so you can see which campaigns work, understand your audience and make better decisions.
For those reasons, we've put together a list of the best social media apps for your Shopify store. Let's look at them and pick your favourite.
List of 8 Best Social Media Apps for Shopify
Outfy
Outfy automates social media marketing for Shopify stores. It connects your store to Instagram, Facebook, TikTok, Pinterest, YouTube, Threads and Bluesky, then creates and schedules posts for you. It can make Reels, Shorts, Stories, product videos, promotions and collages, and it skips sold-out products automatically.
Its AI Studio can create UGC-style videos, ad images and enhanced product images. It also writes captions and hashtags in several languages, and it can share reviews from Judge.me and Fera. Once it's set up, your social channels keep posting without much effort.
Main features:
- Create, schedule and publish social posts automatically
- Promote products on Instagram, Facebook, TikTok, Pinterest, YouTube and Threads
- AI Studio for UGC videos, video ads, image ads and AI images
- AI captions and hashtags in multiple languages
- Brand content such as polls, quizzes, facts and quotes
Pricing plans:
- Free
- Essential: $25/month
- Growth: $45/month
- Unlimited: $55/month
Paid plans include a 7-day free trial.
Socialwidget
Another useful app is Socialwidget. It shows your Instagram feed, and on paid plans your TikTok feed, on your store. Instagram is one of the busiest shopping platforms, so bringing your posts onto your site is a simple way to add social proof.
You can show the feed on any page or section, and customize the layout to match your brand. You can also tag products in posts, so shoppers can buy straight from your photos and videos. The feed updates automatically and looks good on phones and tablets as well as desktop.
Main features:
- Add shoppable Instagram and TikTok feeds to your store
- Tag products in posts so customers can shop the look
- Responsive gallery templates for Instagram and TikTok feeds
- Sort posts from Instagram hashtags and public accounts
- Posts and videos update automatically
Pricing plans:
- Starter: Free
- Standard: $9.90/month
- Professional: $19.90/month
- Advanced: $49.90/month
Paid plans include a 14-day free trial.
Facebook & Instagram
Facebook & Instagram is Meta's official app for Shopify. It syncs your eligible products to your Facebook and Instagram shop, so you sell from one inventory. From there, you can create ads and shoppable posts right where your customers already spend time.
The app also sets up the Meta pixel to help your ads perform better, and it gives you shop insights such as your best-performing products and top tagged content. If TikTok matters to your brand too, see our list of TikTok Shopify apps.
Main features:
- Sync products automatically to your Facebook and Instagram shop
- Create ads and shoppable posts
- Set up the Meta pixel for better ad tracking
- Shop insights on top products and tagged content
- Email and live chat support from Meta
Pricing plans:
- Free to install (ad spend is billed to your Meta ad account)
Marsello
Marsello, now listed as Marsello: Loyalty, Email, SMS, helps you reward customers for repeat purchases and referrals. This builds loyalty and increases customer lifetime value. It works across your online store and Shopify POS, and it offers segmentation based on how customers shop and engage. For more options, see our guide to Shopify loyalty apps.
It also includes reporting, so you can track customer retention, campaign results and the revenue your loyalty programme brings in.
Main features:
- Points-based loyalty programme with rewards and VIP tiers
- Branded customer portal and Apple and Google Wallet passes
- Email and SMS campaigns powered by your loyalty data
- One loyalty experience across online and POS
- Real-time loyalty and marketing reports
Pricing plans:
- Loyalty Launch: $60/month
- Loyalty Accelerate: $120/month
Both plans include a 14-day free trial.
Widgetic
Why not try Widgetic (Social Media Grid) for your Shopify store? It lets you pull in your social media content and show it directly on your website. You can use the visual editor to match the grid's design to your brand.
Showing your social posts and user-generated content on your store builds trust and gives shoppers a sense of community around your brand.
Main features:
- Aggregate and embed your Instagram stream or hashtags
- Showcase user-generated content in a grid layout
- Customize the design with a visual editor
Pricing plans:
- Free (up to 5 photos)
- Premium: $3.99/month
Social Media Icons
Social Media Icons by Elfsight is a simple way to show your social profiles on your store. You add icons that link to your social accounts, so visitors can find and follow you on each platform. You can choose floating or inline icons and change their style to blend in with your store's design.
Main features:
- 58 supported social platforms, plus custom icons
- Floating or inline icons that work on mobile
- Six fully customizable styles, no coding needed
Pricing plans:
- Unlimited: $3.99/month (7-day free trial)
Social Boost
Next up is Social Boost by AppsMav. It helps you run giveaways, contests, refer-a-friend campaigns and instant-win promotions. You can reward entrants for following you, sharing, subscribing and buying, which grows your social following and drives traffic to your store.
Ready-made templates cover seasonal campaigns such as Black Friday and Christmas, and anti-cheat tools help keep results fair. For more ideas, see our list of Shopify giveaway apps.
Main features:
- Run unlimited giveaways, contests and referral campaigns
- Library of ready-made campaign templates
- Reward entries for follows, shares, sign-ups and purchases
- Anti-cheat features and an optional footer credit removal add-on
Pricing plans:
- Free (50 users)
- 500 users: $49.95/month
- 2,000 users: $99/month
- 5,000 users: $179/month
SocialBar
SocialBar, now listed as SocialBar WhatsApp Chat Button, adds a sticky bar of social media icons to your store. Customers can follow and share your brand on many platforms. You can change the look and position of the icons to match your store's style.
The bar works on mobile too, and you can hide it on the mobile version of your store if you prefer.
Main features:
- Add a floating bar with the social icons you choose
- Set icon colours to match your store
- Control the bar's size, shape, animation and position
- Let visitors hide the bar with one click
- 80+ icons, including Instagram, TikTok, WhatsApp, Spotify and LinkedIn
Pricing plans:
- Monthly plan: $4.99/month (7-day free trial)
- Free for development stores
Summary
Each app has its own strengths, so take some time to compare them and choose the ones that suit your store. If Pinterest is a big channel for you, our guide to Pinterest Shopify apps is worth a look. Tell us your favourite app in the comments, and feel free to share this post if you found it useful.
And if you're looking for a new look for your online store, browse our collection of Shopify themes.
