Updated October 2026: prices and features checked against the Shopify App Store.
A good page builder makes it much easier to create attractive, conversion-focused Shopify pages. PageFly is one of the best-known options. In this review we look at its features, customer support, pricing and more. Whether you're a beginner who wants something easy or an experienced designer who wants fine control, PageFly has something to offer. Let's see how it performs today.
PageFly Page Builder: General Info
PageFly is one of the most popular page builders for Shopify. It launched on the Shopify App Store in 2017 and has thousands of positive reviews. PageFly is designed to help merchants build attractive, working pages without writing code.
You can build home pages, product pages, collection pages, landing pages and custom pages with a drag-and-drop editor, from templates or from a text prompt with its AI assistant. PageFly now also focuses on conversion, with tools that check your pages, test changes and show where shoppers drop off.
PageFly's notable features review
User Interface and Ease of Use
An easy interface matters, especially if you're not technical. It helps you create professional pages quickly and cuts down on trial and error. Whether you run a store alone or with a team, an intuitive editor lets you build and update pages efficiently.
PageFly's interface is user-friendly, so people of all skill levels can build and customise their store. After you open the app, a simple dashboard lists your existing pages and lets you create a new one.
The editor is well organised, so you can find the tools you need quickly. From the sidebar you can pick elements, blocks and sections, drag them onto the canvas and customise them. If you prefer, you can also describe a section in plain words and let PageFly's AI build it.
Overall, ease of use is one of PageFly's biggest strengths and a big reason it's popular with Shopify merchants.
Mobile Responsiveness
Most shoppers browse on their phones, so mobile design matters. PageFly's editor lets you design and fine-tune pages for mobile. You can switch between desktop and mobile views to adjust the layout, position and visibility of each element.
You can hide or rearrange elements for mobile, adjust font and image sizes, and create sections that only show on smaller screens. This lets you give phone and tablet visitors a better experience.
PageFly's templates are also responsive, so they give you a good starting point for mobile designs and save you time.
Customization Options
PageFly gives you plenty of ways to tailor pages to your brand. You can adjust the size, colour, font, padding, margin and other style settings of each element. Whether it's text, images, buttons or videos, you control how each element looks and where it sits.
You can also save sections and blocks and reuse them on other pages. This keeps your design consistent across the store and saves time when building and updating pages.
For more advanced styling, you can add custom CSS and HTML to apply your own rules and effects.
On top of that, PageFly can translate pages with its AI Translator and localise content for different Shopify Markets, which helps if you sell in several countries.
That said, very complex layouts, such as intricate grids, can take some effort in PageFly's editor. It handles most common layouts well, but if your designs are highly unusual you may want to look at other PageFly alternatives.
Useful Integration
PageFly works with 200+ third-party apps, so you can add their features to your pages. Here are some of the types of apps it connects with:
- Email Marketing Integrations: Klaviyo, Omnisend and Mailchimp
- Loyalty and Reviews Integrations: BON Loyalty and popular product review apps
- Upsell and Bundle Integrations: Selleasy and Vitals
- Analytics: built-in dashboard analytics, plus heatmaps and funnel analytics on the Accelerate plan
You'll still pay for any third-party app you use, but connecting them is straightforward. It gives you more freedom than a basic Shopify theme on its own. If you also use an email tool, our guide to email marketing apps for Shopify can help you pick one.
Drag and drop page builder
PageFly is best known for its drag-and-drop editor. Placing and arranging elements is simple: click, drag and drop them where you want. You have full control over the layout of each page.
The editor also shows a live preview, so you can see changes as you make them. This gives you a clear idea of how the page will look to visitors and helps you make design decisions.
Customize page templates
PageFly offers 320+ page and section templates for many page types, including:
- Holiday and seasonal pages
- Landing pages
- Home pages
- Product pages
- Collection pages
- Integration templates
- About pages
- Contact pages
- Blog post pages
- Password pages
The template library covers many industries and design styles, so you can usually find one that suits your store and save time on design. Every template is fully customisable. You can add your own images, video backgrounds, product carousels and more, and you can add, remove or duplicate sections and blocks to get the layout you want. For a step-by-step example, see our guide on building a Shopify product page with PageFly.
Customer Support
PageFly is well known for its customer support. Live chat is available 24/7 on every plan, including the free plan, and the team usually replies quickly and works through problems with you.
The Enterprise plan adds priority support, with your requests handled first. Larger stores that need faster help may find this useful.
PageFly doesn't offer phone support, but it has a detailed help centre with articles and video tutorials. Whether you're new to PageFly or an experienced user, it's a good place to find answers and step-by-step guides.
PageFly's pricing plans
Now let's look at PageFly's pricing so you can find a plan that fits your store.
PageFly has 4 plans: Free, Builder ($24/month), Accelerate ($99/month) and Enterprise ($299/month). The Builder plan includes 5 published pages or sections, and you can add 5 more for $5/month at a time. Accelerate gives you unlimited published pages plus A/B testing, heatmaps and AI Page Checkup.
The free plan is limited: you can publish one page or section and get 10 AI credits per month. It's best for trying PageFly before you pay. If you need many pages or want testing tools, the Accelerate plan is the better choice.
PageFly's pros and cons
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PageFly review: The final verdict
PageFly is a powerful page builder for creating professional, attractive store pages. In our experience it's one of the best page builder apps on the Shopify App Store. We recommend PageFly if you want an easy drag-and-drop page builder with strong conversion tools.
If you don't need custom page designs, a well-built Shopify theme with flexible native sections may be enough on its own.
What do you think? Are you happy with PageFly? Share your opinion in the comments below.
And if you're looking for a new theme for your store, browse our Shopify themes.
