Updated October 2026: prices and features checked against the Shopify App Store.
Markets change, but one thing stays the same: loyal customers are worth looking after. That's why we've put together this list of Shopify loyalty apps. Each one helps you build a rewards or loyalty program that thanks customers for coming back. Look through the apps below and choose the one that suits your store best.
What is the Shopify Loyalty App?
A Shopify loyalty app helps you create rewards, points and discount programs for your regular customers. These programs encourage repeat purchases and engagement, which boosts both sales and brand loyalty. With a loyalty app, you can set up and manage a program where customers earn points for buying, referring friends or taking other actions you choose.
What are the key features of a good Shopify Loyalty Program App?
There are many loyalty and rewards apps on the market, so choosing one can be hard. Here are the features that matter most in a good loyalty app. Use them as a checklist when you compare options.
- Customisable rewards:
The app should let you create a range of rewards, such as discounts, free products, early access to sales or exclusive content.
- Points system:
Look for a flexible points system that rewards actions such as purchases, referrals, social media follows or reviews.
- Tiered loyalty programs:
VIP tiers encourage customers to reach higher levels by offering better rewards as they earn more points.
- Automated reward redemption:
Redeeming rewards should be automatic and simple, so customers have a smooth experience when they claim them.
- Referral program:
A built-in referral program rewards customers for recommending your store to friends and family.
- Email integration:
Integration with your email marketing app lets you send personalised messages about points balances, upcoming rewards and special offers.
- Analytics and reporting:
Good reporting shows how your loyalty program is performing and how customers behave, so you can make better decisions.
7+ Best Loyalty Apps You Should Use
Smile: Loyalty Program Rewards
Smile is one of the best-known loyalty apps for Shopify and a great choice if you want to build customer engagement. It lets you create a fully branded program with points, VIP perks and referrals, and run promotions such as double-points weekends.
It's easy to use, so you can launch a loyalty program in minutes without touching code. Smile also supports more than 20 languages and works with Shopify POS.
Main features:
- Create a loyalty program with points, VIP tiers and referrals in minutes
- Customise every detail to match your brand
- Show loyalty on product pages, at checkout and on a dedicated loyalty page
- Loyalty Hub inside customer accounts
- Integrates with Klaviyo, Judge.me, Gorgias and 30+ other tools
Pricing plans:
- Free (up to 200 orders a month)
- Essential: $15/month
- Standard: $79/month
- Growth: $199/month
- 14-day free trial on paid plans
Rise Gift Cards & Store Credit
Rise (previously Rise.ai: Gift Cards & Loyalty) takes a different approach from traditional points systems. Instead of points, it rewards shoppers with store credit in simple money amounts that are easy to understand. It works online and with Shopify POS, so customers are rewarded wherever they shop.
Rise brings gift cards, store credit, loyalty, cashback and refunds together in one branded wallet. An AI retention agent also suggests ways to improve your program.
Main features:
- Combine gift cards, loyalty, cashback and refunds in one customer wallet
- Reward sign-ups, referrals, VIPs and lifetime spend with store credit
- Run cashback campaigns to raise order value and repeat purchases
- Sell branded digital and physical gift cards online and in store
- AI retention agent that recommends your next move
Pricing plans:
- Starter: $19.99/month
- Small-Business: $59.99/month
- Pro: $199.99/month
- 7-day free trial
Joy Loyalty Program Rewards
Joy offers a wide range of features for building loyalty programs, VIP tiers and rewards. You can customise the look of your program to match your store, and it works with Shopify POS. Customers can redeem points in the cart, at checkout and in store, and Joy can even reward Instagram comments and story mentions automatically. Reports help you fine-tune your program over time.
Main features:
- Points and referral program, free for up to 250 orders a month
- Reward Instagram comments, story mentions and DMs automatically
- Redeem points and store credit in the cart, at checkout and on POS
- VIP tiers, paid memberships and Apple and Google Wallet passes on higher plans
- Loyalty widget in 8 languages, with custom CSS
Pricing plans:
- Starter: Free
- Essential: $29/month
- Advanced: $129/month
- Ultimate: $499/month
- 14-day free trial on most paid plans
BON Loyalty Program & Rewards
With BON Loyalty (previously BON: Loyalty Rewards Referral), you can create attractive loyalty programs that encourage repeat purchases. It covers points, VIP tiers and referrals, with automated emails to remind customers about their rewards. It's quick to set up and easy to customise, and there's a generous free plan.
Main features:
- Launch a points program in minutes
- Reward online and in-store (POS) customers alike
- VIP tiers with faster points and better rewards
- Show loyalty on your homepage, product pages and checkout
- B2B loyalty program with tiered rewards for wholesale customers
Pricing plans:
- Free (up to 150 orders a month)
- Starter: $15/month
- Basic: $29/month
- Growth: $129/month
- 7-day free trial on paid plans
Rivo: Loyalty Program, Rewards
Rivo is another high-quality loyalty app we recommend. It starts with a solid points program that rewards customers not only for purchases but also for engaging with your brand, such as referring friends or writing reviews.
Rivo sends automated, branded emails after loyalty activity, and it can show potential reward points on product pages so customers see what they'll earn. Higher plans add VIP tiers, points expiry, bonus campaigns and analytics, and a developer toolkit lets you customise the program further.
Main features:
- Earn points for purchases and for engaging with your brand
- In-store earning through Shopify POS
- Show potential reward points on product pages
- VIP tiers, referrals and bonus campaigns
- Integrates with Klaviyo, Gorgias, Postscript and more
Pricing plans:
- Free (up to 200 orders a month)
- Essential: $15/month
- Scale: from $49/month
- Plus: $499/month
- 14-day free trial on paid plans
CWILL Loyalty & Referrals
CWILL Loyalty & Referrals (previously LL: Loyalty Rewards Referrals, also known as Loloyal) helps turn first-time shoppers into fans. Its points, rewards and VIP tiers give customers a reason to come back.
It's easy to set up without code, and you can reward both the referrer and the friend they invite. It also offers pop-ups, emails and review rewards, plus an analytics dashboard to track how your program is doing.
Main features:
- Build loyalty programs with points, referrals and VIP tiers
- Run limited-time campaigns to boost sales
- Reward both the referrer and the invited friend
- Emails, pop-ups, review rewards and checkout extensions
- Multi-language support, POS integration and analytics
Pricing plans:
- Free (50 orders a month)
- Starter: $19/month
- Growth: $69/month
- Plus: from $599/month
- 14-day free trial on paid plans
Yotpo: Loyalty Rewards Program
The last app on our list is Yotpo: Loyalty Rewards Program. It comes with more than 20 ready-made campaigns, such as goal spend and social media engagement, so you can build a rewards and referral program quickly and without code. You can also create VIP tiers and target loyalty segments based on points balance, referrals and more. Advanced dashboards help you track revenue growth and engagement, so you can see what's working.
Main features:
- Customise, launch and manage your loyalty program with no code
- Encourage repeat purchases with a range of rewards and VIP tiers
- Reward customers for valuable actions with 20+ ready-made campaigns
- Target loyalty segments and track results with advanced dashboards
Pricing plans:
- Free (stores with fewer than 100 orders a month)
- Pro: $199/month
The final thoughts
If you want to grow a loyal customer base, a Shopify loyalty app is a great place to start. You can use it to reward many customers at once with points, discounts, free shipping and other incentives, and to remind customers about your shop in a fun way.
After reviewing these apps, we think Rivo: Loyalty Program, Rewards is a strong all-round choice. It has a free plan, VIP tiers on paid plans, branded emails and clear reporting on how your program performs.
And while you're here, take a look at our range of Shopify templates for your website.
