Updated October 2026: prices and features checked against the Shopify App Store.
Looking for a Klaviyo alternative for your Shopify store? You're in the right place. Below are 5 well-known email marketing apps that can create, automate and track your campaigns, often for less money as your list grows. Let's take a look.
Introduction about Klaviyo
Klaviyo is one of the most popular email marketing apps for Shopify stores. It was founded in 2012 by Andrew Bialecki and Ed Hallen. It helps merchants create, manage and optimise email, SMS and WhatsApp campaigns, with smart segmentation, automated flows and AI tools for writing campaigns. Klaviyo also connects with many other ecommerce platforms besides Shopify, such as BigCommerce, Magento and WooCommerce.
Still, some Shopify merchants look for alternatives. The main reason is cost: Klaviyo's free plan covers up to 250 active profiles and 500 emails a month, and the paid Email plan starts at $20/month for 251 to 500 contacts, then rises quickly as your list grows. Several competitors are cheaper at the same list size.
Other users find Klaviyo complex, with more advanced options than a small store needs. If that sounds familiar, the 5 apps below are worth a look. Each one covers the essentials, such as newsletters, abandoned cart emails and signup forms.
List of 5 Best Klaviyo Alternatives for E-commerce Website
Mailchimp
The first Klaviyo alternative is Mailchimp, now part of Intuit. Many Shopify users already know it. You can build emails from customisable templates with a drag-and-drop editor, and add product recommendation blocks that suggest relevant products based on each customer's purchases.
Mailchimp also comes with ready-made automations, such as welcome emails, abandoned cart reminders and back-in-stock alerts. It syncs your Shopify customer data into segments, so you can send more targeted email and SMS campaigns and track the revenue they bring in.
Outstanding features:
- Automated welcome, abandoned cart and back-in-stock emails
- Shopify segments synced for personalised email and SMS
- Single-use discount codes, SMS discounts and pop-up forms
- Send time optimisation and behavioural targeting on the Standard plan
- Attributed revenue reports to measure each campaign
Pricing plans:
- Free
- Essentials: from $13/month
- Standard: from $20/month
- Premium: from $350/month
Prices depend on the number of contacts. SMS is an add-on.
Omnisend
The next Klaviyo alternative is Omnisend, an email and SMS marketing app built for online stores. It comes with a drag-and-drop campaign editor and more than 250 ready-made templates, so you can put together a promotional email quickly.
To grow your list, you can use exit-intent popups, spin-to-win wheels and signup forms. Omnisend also runs welcome, abandoned cart and post-purchase automations, and its AI tools can suggest subject lines, write copy and recommend products. It even connects to ChatGPT or Claude, so you can build campaigns and segments from a chat.
Outstanding features:
- Email, newsletters, SMS and web push from one app
- Exit-intent popups, spin-to-win and other signup forms
- Welcome, abandoned cart and post-purchase automations
- AI product recommendations, subject lines and content
- 24/7 email and live chat support, even on the free plan
Pricing plans:
- Free: up to 250 contacts, 500 emails/month
- Standard: from $16/month – up to 500 contacts, 6,000 emails/month
- Pro: from $59/month – up to 2,500 contacts, unlimited emails
Avada
Avada Email Marketing, from Avada Retention, helps merchants follow up with customers across email, SMS, push notifications and WhatsApp. It covers the main jobs well: automation workflows, newsletters, and lead capture with popups and forms.
It also has a good range of email templates and lets you segment contacts and add product recommendations. The free plan includes 12,000 emails and 500 contacts, which is enough for many new stores.
Outstanding features:
- Automations for abandoned carts, abandoned checkouts and new subscribers
- Newsletter campaigns
- Lead capture with popups, discount popups and forms
- A wide choice of email templates
- SMS and WhatsApp on paid plans
Pricing plans:
- Free: 12,000 emails, 500 contacts (14-day trial of paid features)
- Pro: $16/month – up to 500 contacts, unlimited emails
- Advanced: $47/month – up to 2,500 contacts, unlimited emails
Seguno
Seguno is a strong Klaviyo alternative if you want to stay inside Shopify. You build, send and track your emails from the Shopify admin, using your existing segments, discounts, products and blog posts. You can also draft emails with Shopify's Sidekick AI or design them in Canva.
Seguno comes with a library of pre-built automations, including back-in-stock alerts on paid plans, and more than 200 templates. The catch is that it only works with Shopify, so it isn't an option if you sell on other platforms too. Its support team of email specialists is a real plus.
Main features:
- Works inside Shopify with your segments, discounts and products
- Library of pre-built automation series and back-in-stock alerts
- Design emails in Canva or draft them with AI
- Built-in deliverability help and spam protection
- Support from real email experts
Pricing plans:
- Starter: Free – up to 250 subscribers
- Standard: $35/month – 2,500 subscribers (10-day free trial)
- Pro: $215/month – 25,000 subscribers (10-day free trial)
ActiveCampaign
ActiveCampaign is an all-in-one option: it combines email marketing, automation and a CRM. It sends your Shopify store data to ActiveCampaign in real time, so you can build ecommerce automations such as abandoned cart and post-purchase emails, and repeat-purchase reminders.
It also personalises email, SMS and WhatsApp messages with purchase data, and can show product catalogues inside your emails. Its AI features help with goal-based automations and predictive sending on higher plans. It suits growing stores that want sales and marketing in one place.
Outstanding features:
- Real-time Shopify data sync
- Abandoned cart and post-purchase automations
- Personalised email, SMS and WhatsApp with purchase data
- Product catalogues in marketing emails
- Built-in CRM
Pricing plans:
- Starter: $19/month
- Plus: $59/month
- Pro: $89/month
- Enterprise: $159/month
All plans come with a 14-day free trial.
Final thoughts
Each app has its own strengths and weaknesses, so there's no single right answer. Compare the features you actually need with the price at your current list size, and pick the one that fits. For more options, see our full list of email marketing apps for Shopify, or our guide to SMS marketing apps if you want to add text messages.
Once you've chosen, let us know in the comments below. You can also browse our range of Shopify templates for your store.
