Updated October 2026: prices and features checked against the Shopify App Store.
Influencer marketing is one of the most effective ways to reach new audiences and drive sales. The Shopify App Store has a range of apps that help you find influencers, send them products and track the sales they bring in. In this guide, we introduce some of the top Shopify influencer apps. Let’s go!
Advantages of using Shopify Influencer Apps
The main advantage of Shopify influencer apps is reach. Influencers put your brand in front of an audience that already trusts them, which builds awareness and sends targeted traffic to your store. That traffic often converts well, which means more sales. If you’re just starting out on social media, our guide to social media apps for Shopify is a good place to begin.
Working with influencers also builds credibility, because people are more likely to buy something recommended by someone they follow. On top of that, influencer apps make campaigns easier to manage, from finding the right creators to tracking performance and return on investment.
Collection of useful Shopify Influencer Apps
Shopify Collabs
Shopify Collabs is Shopify’s own app for working with influencers and affiliates. You can recruit creators with a custom application page or invite them directly with personalised offers and gifts. Because it is built into Shopify, sales attribution and order tracking happen inside your store, and commissions are paid automatically through your Shopify bill. It’s free to install, so you only pay when creators drive sales.
Provided features:
- Recruit creators with a custom application page or direct invites
- Send and track product gifts through Shopify
- Give approved creators personalised affiliate links and discount codes
- Track and pay commissions automatically via your Shopify bill
Pricing:
- Free to install; a 2.9% processing fee may apply to automatic commission payouts
vwala: Influencer Marketing
Second, vwala is an automated influencer and affiliate marketing app that needs very little setup. Brands and influencers can both track leads, sales and performance in real time, so it’s easy to see how well each partnership is working. You can also pay commissions from inside the app via PayPal, store credit or manual payment.
Provided features:
- Build and run your own influencer marketing team
- Influencers get a login, a dashboard, a marketing link and a discount code
- Sign up and onboard influencers automatically with a white-label sign-up page
- Track leads, sales and performance in real time, and pay out commission in the app
Pricing:
- Micro: Free (up to 5 influencers)
- Startup: $9.95/month
- Growth: $29.99/month
- Standard: $59.99/month
GRIN Influencer Marketing
GRIN is a creator management platform for brands that take influencer marketing seriously. It covers influencer campaigns, product gifting, affiliate marketing and brand ambassador programmes in one place. You can find and connect with creators who suit your brand, track KPIs and build custom reports to prove your return on investment. GRIN is aimed at larger brands, and you need a GRIN subscription to use the Shopify app.
Provided features:
- Connect with influencers and content creators who represent your brand
- Manage gifting, affiliate and ambassador programmes in one platform
- Track KPIs, create custom reports and prove ROI
Pricing:
- Free to install; a GRIN platform subscription is required (contact GRIN for pricing)
The Influencer Seeding App
Next, the Influencer Seeding App, now called Kynship: Influencer Seeding, makes it easy to send products to influencers. It turns each gift into a regular order in your store. You find influencers among your customers or add new ones with their address, pick the products and submit all the orders at once. Reports show what you sent, to whom and what it was worth.
Provided features:
- Send several products to many influencers in one batch of orders
- Tag influencers to group them by campaign, tier or niche
- Report on products sent and their value, with CSV export
Pricing:
- Basic: $69.99/month (7-day free trial)
Short.ly Links—Affiliate Links
Lastly, the short link app at this listing is now called ShortLink ‑ URL Short & Track. It lets you create trackable short links for influencer marketing, affiliate programmes, email, SMS and social media posts. Every link comes with conversion tracking and traffic insights, so you can see which campaigns work and make better decisions. The paid plans also let influencers track their own sales, links and payouts.
Provided features:
- Create unlimited short links for influencers, social media and other campaigns
- Track clicks, sales, revenue and conversions from each link
- Generate QR codes for social media, email or packaging
- Let influencers track their sales, links and payouts
Pricing:
- Free
- Groww: $9.99/month
- Premium: $29.99/month
Final words
In short, influencer marketing apps can help your store grow brand awareness, drive traffic and boost sales. The apps in this article make it easier to work with influencers and make the most of their reach. If you want to pay creators on commission, our list of Shopify affiliate program apps has more options, and TikTok apps for Shopify help you sell where many creators already are. With the right tools and partners, influencer marketing can become a reliable source of new customers.
Finally, if you’re planning a new look for your store, take a look at our responsive Shopify themes.
