Are you a Shopify store owner looking to enhance your social media marketing efforts? Look no further! In this blog post, we will be exploring the top social media apps available for Shopify in 2023. These apps offer a wide range of features, from automating social media posts to providing excellent customer support on various social platforms. With the help of these apps, you can streamline your social media marketing efforts and reach a wider audience. So, let’s dive in and discover the best social media apps for your Shopify store!
Why do you need to install Social Media Apps for Shopify?
Social media apps for Shopify are essential tools for any business looking to maximize its online presence and increase its brand visibility. Here are a few reasons why you need to install social media apps for Shopify:
- Expand your reach: Social media platforms have billions of active users, providing a massive audience for your business. By integrating social media apps with Shopify, you can effortlessly promote your products and reach a wider customer base.
- Drive traffic to your Shopify store: Social media apps allow you to automatically share your products, promotions, and updates on various social media platforms. This helps drive traffic to your Shopify store, resulting in increased conversions and sales.
- Enhance customer engagement: Social media apps enable you to interact with your customers directly through social media platforms. This engagement helps build relationships, address customer queries, and receive valuable feedback.
- Better brand visibility: By regularly posting on social media, you can increase your brand’s visibility and establish a strong online presence. This boosts brand recognition and helps you stay top-of-mind for your target audience.
- Measure effectiveness: Many social media apps offer analytics features that allow you to track the performance of your social media campaigns. This data helps you understand your audience, optimize your marketing strategies, and make informed business decisions.
For those reasons, we collected a list of the best Social Media Apps for your Shopify store. Now, let’s check them out and choose your favourite app.
List of 7 Best Social Media Apps for Shopify
Outfy
Outfy is a social media app designed specifically for Shopify users to help them enhance their social media presence and drive more traffic to their online stores. With Outfy, you can easily connect your Shopify store to popular social media platforms like Facebook, Instagram, Twitter, Pinterest, and more. Additionally, Outfy offers an automated scheduling feature that helps you easily schedule and publish your product posts on various social media platforms at the optimal time.
Moreover, there are several stunning pre-built templates that can be customized to capture your audience’s attention. With the assistance of Outfy, you are able to tag your products directly in your social media post. Then your users will click on the tagged products and be directed to your Shopify store, which helps increase the chances of conversions. If you want to track the performance of your social media posts, luckily detailed analytics and reports are available in Outfy.
Main features:
- Promote your products on Facebook, Instagram, Twitter, Pinterest and Youtube
- Create engaging content like product collages, videos, gifs, and sale promotions
- Automatically create and publish content on social media
- Create smarter hashtags for your products and expose them to bigger audiences
- Customised and themed templates help you create striking promotional content
Pricing plans:
- Free
- Starter: $15/month
- Pro: $30/month
- Ultimate: $60/month
Socialwidget
Another useful app that you should use is Socialwidget. This app is specially designed with the aim of showcasing your Instagram feed on your website. Currently, there are over 1 billion active users on Instagram, so integrating your Instagram account with your Shopify store gives you a unique opportunity to engage with your customers and drive sales.
Besides that, this plugin allows you to display your Instagram feed on any page or section of your website. This integration creates a cohesive brand experience for your customers. Further, it lets you customize the display style of your Instagram feed to match your brand’s style. You can choose the number of columns, and image size, and even add a follow button to encourage users to follow your Instagram account. Last but not least, with a large number of customers browsing and making purchases on mobile devices, Socialwidget ensures that your Instagram feed looks great and functions seamlessly on smartphones and tablets.
Main features:
- Build social proof by adding shoppable Instagram & TikTok feeds on your website
- Enable customers to ‘Shop the look’ by tagging up to 5 items per photo/video
- Various aesthetic & well-responsive Instagram gallery & TikTok feed templates
- Sort posts from Instagram hashtags and public accounts
- Increase Instagram followers by displaying your Instagram profile on your site
Pricing plans:
- Starter: Free
- Standard: $9.90/month
- Professional: $19.90/month
- Advanced: $49.90/month
VAM
VAM specializes in enabling businesses to create captivating video ads without effort. By using this app, Shopify owners are able to create professional-looking video ads quickly. One of the most notable features is that it has drag-and-drop functionality which helps you effortlessly select your desired images or video, add text and music, and customize the ad’s appearance as you want. Moreover, VAM has a vast of ad formats such as story ads, carousel ads, and video ads for different social media platforms, which enable you to reach your target audience effectively on multiple channels.
Another significant feature is that this app uses advanced algorithms to optimize your video ad campaigns automatically. As a result, you can take advantage of data reports to improve the performance of your ads and maximize your return on investment.
Main features:
- The app recommends new ad creatives to post on a regular basis
- Stylish templates that transform any catalog into engaging animations
- Easy Facebook and Instagram auto-posting and video ad campaigns
- Branding and personalization can be adjusted to fit your needs
- Multiple ad variations are automatically tested for maximum ROI
Pricing plans:
- Free
- Pro yearly: $24.50/month
- Pro monthly:$49/month
- Premium:$499/month
Marsello
With over 300 positive reviews for its effective performance, Marsello has become one of the favourite apps voted on by Shopify users. Marsello allows you to create a loyalty program to reward your customers for their repeat purchases and referrals, which helps in fostering customer loyalty and increasing customer lifetime value. Additionally, Marsello offers advanced segmentation capabilities, allowing you to segment your customer base based on various criteria such as purchase behaviour, demographics, and engagement levels.
It also gives comprehensive analytics and insights in order to understand the performance of your marketing efforts. Besides that, you can easily track key metrics like customer retention, campaign effectiveness, and revenue generated.
Main features:
- Customize and launch an omnichannel loyalty program with ease
- Drive repeat sales and increase lifetime value with rewards, campaigns & more
- Create a seamless loyalty experience by integrating your POS and eCommerce sites
- Get a single view of your customers with detailed loyalty reports and analytics
- Connect Marsello with cutting-edge marketing tools, like Klaviyo
Pricing plans:
- Starting from $100/month
Widgetic
Why don’t you use this Widgetic app for your Shopify store? With the support of this app, you are able display your social media content directly on your Shopify store. Especially, you have the ability to import your social media content and showcase it on your website. The app offers a wide range of customization options, allowing you to match the gallery’s design with your brand’s aesthetics. You can choose from different layout styles, adjust colors and fonts, and add custom captions.
By incorporating social media galleries into your Shopify store, you can encourage customer interaction and engagement. Customers can view, like, and comment on your social media posts without leaving your website, creating a seamless browsing experience.
Main features:
- Aggregate and embed your Instagram stream or hashtags
- Showcase user-generated content in a grid layout
- Customize the UI to match your site using our visual editor
Pricing plans:
- Free
- Premium:$3.99/month
Social Media Icons
Social Media Icons is a popular app on the Shopify platform that provides businesses with an easy way to display their social media profiles on their website. With this app, you can add attractive icons linking to your social media accounts, making it convenient for visitors to navigate and engage with your brand across different platforms. Additionally, it allows you to customize the size, colour and positioning of the icons to ensure they seamlessly blend with your website’s design. To sum up, by using this app, you can effectively engage with your audience, building trust and loyalty among your customers.
Main features:
- 50+ predefined social platforms
- Flexible design
- Style the social icons your way
Pricing plans:
- The paid plans start at $3.99/month
Social Boost
The next social media app for Shopify that we would like to recommend is Social Boost. This powerful app offers tons of powerful features and functionalities designed to enhance your social media strategy and drive more traffic to your Shopify store. Besides that, it enables you to add social sharing buttons to your product pages, blog posts, and other web pages, which makes it easy for visitors to share your content on their social media platforms, increasing your visibility and reach.
Another useful feature is that the app also offers social proof features such as displaying customer reviews, ratings, and testimonials. You can use this feature to build trust and credibility and make visitors more likely to make a purchase.
Main features:
- Allow you to create unlimited campaigns
- Provide a lot of stunning pre-made campaign templates
- Offer Footer Credit Remoal add-on
Pricing plans:
- Free(50 users)
- 200 users: $9.95/month
- 500 users: $19.95/month
- 1000 users: $29/month
Social Bar
Social Bar is also an essential app for your Shopify if you want to increase your social media engagement. It allows you to easily add sticky social media icons to your website. Thanks to that, your customers can follow and share your brand on different social media platforms. One of the remarkable features is that you completely can modify the appearance and placement of your social media icons to match your brand’s style and theme.
The Social Bar app is fully mobile responsive, ensuring that your social media icons are visible and accessible on all devices. This is crucial as mobile usage continues to rise, and it allows your customers to easily connect with your brand, no matter what device they are using.
Main features:
- Add a floating bar with social media icons of your choice
- Set a customized colour for the social media icons that match your store style
- Fully customizable: Control the social bar’s size, position on the page and more
- Allow customers to hide the social media icons bar with a dedicated button
- Add 50+ Social media icons: LinkedIn, Instagram, Apple Music, Spotify & more
Pricing plans:
- Basic plan: $2.99/month
- Pay-as-you-go plan: $5/month
Summary
To conclude, each app comes with different, unique features. Hence, it is necessary to take the time to research and evaluate different options to ensure you choose the best apps for your Shopify store. Let’s share with us your preferred app in the comments. In addition, don’t forget to share our blog, if you find it useful.
Further, if you are looking for a bewitching theme to change your online store, don’t miss a collection of Shopify templates on our website.
