Updated October 2026: prices and features checked against the Shopify App Store.
GemPages is a popular Shopify page builder app. Its drag-and-drop editor lets you build good-looking store pages without code, and it now adds AI tools, sales funnels and A/B testing on top. Still, it's worth comparing a few other options before you commit. Here are the best GemPages alternatives, and what each one does better. For a closer look at GemPages itself, read our GemPages review.
The drawbacks of Gempages making you find Gempages Alternatives
GemPages is a well-known page builder for Shopify, but it isn't perfect. Knowing its limits can help you decide whether another app suits you better.
- Limited Free Plan: The free plan lets you publish only 1 page, so most stores will need a paid plan.
- Performance Impact: Like most page builders, GemPages adds its own code to your pages, which can affect loading times if you use many heavy elements.
- Advanced Features Cost More: Scheduled publishing, more theme sections and headless pages start on the Optimize plan ($59/month), and the top plan is $199/month.
- App Compatibility: GemPages connects with many popular apps, but if your store relies on specific apps, check that they work together before you commit.
- Learning Curve: With funnels, AI tools and hundreds of elements, there is a lot to learn. Merchants who just want a simple page may find it more than they need.
List of best Gempages Alternatives
Shogun
The first GemPages alternative is Shogun, now listed as Shogun ‑ Landing Page Builder. It helps merchants build engaging, high-converting pages without coding. It comes with plenty of customisable elements, such as sliders, video, countdown timers and product tabs, and it works on blog posts, product, collection, home and landing pages.
Shogun stands out from GemPages in a few ways, especially for larger brands:
- Reusable Content Sections: Save any design as a reusable section and use it again on future pages, with global content sections on the Grow plan.
- Content Syncing Between Stores: The Advanced plan can sync content between several stores, which helps brands that run more than one shop.
- Custom CMS Collections and Code Elements: Also on the Advanced plan, these give developers and content teams more control.
- Shopify Plus Certified: Shogun is built with high-volume stores in mind. A/B testing is offered in a separate app, Shogun AB Testing.
Pricing: a free Draft Mode plan (no publishing), then Build at $39/month, Grow at $199/month and Advanced at $499/month, each with a 10-day free trial.
EComposer
Next, take a look at EComposer. This beginner-friendly page builder lets you design your store with drag-and-drop tools and 400+ templates. It's focused on conversion, so it includes many features to help you promote your brand and products with little effort.
Why choose EComposer instead of GemPages? Here are some reasons:
- Affordable price: EComposer's paid plans start at $25/month, a little below GemPages' $29/month Build plan, and every paid plan has a 7-day free trial.
- Built-in extensions: EComposer includes 30+ conversion add-ons, such as wishlists, product compare, back-in-stock alerts, popups and upsells, so you may need fewer extra apps.
- Page Analytics: Page analytics is included from the Standard plan, and A/B testing starts on Pro ($49/month).
PageFly
The third GemPages alternative is PageFly. It gives you plenty of customisation options for landing pages, product pages, collection pages and more. You can build with a drag-and-drop editor, 320+ templates, or its FlyMate AI assistant, which builds and edits sections from a prompt.
So, why consider PageFly as a GemPages alternative? If you're torn between the big names, our PageFly vs Shogun comparison may also help.
- Deep Customization: PageFly offers detailed design control for every screen size, and it connects with 200+ third-party apps.
- Detailed Analytics: Beyond A/B testing, the Accelerate plan ($99/month) adds click heatmaps, funnel analytics and an AI Page Checkup that shows what may be costing you sales. GemPages also offers A/B testing and analytics, but doesn't list heatmaps.
LayoutHub
LayoutHub, now listed as LayoutHub ‑ Easy Page Builder, is a good choice if you want a simple way to build pages. It's known for its friendly interface and straightforward editor, so both beginners and experienced users can pick it up quickly. You start from a library of ready-made layouts and adjust them to match your brand.
What are the benefits of using LayoutHub instead of GemPages?
- More Free Pages and Lower Prices: The free plan includes 3 published pages and 10 drafts, against 1 page on GemPages' free plan. Paid plans start at $14.99/month for 10 published pages.
- Performance Optimization: LayoutHub is designed with performance in mind and keeps its feature set lean, which suits stores that want fast, simple pages rather than funnels and AI tools.
Zipify
Another GemPages alternative is Zipify Pages, now listed as Zipify Landing Page Builder. It's built around direct-response marketing, with templates created by store operators and tested on their own store. It also includes AI features, bundles and built-in split testing, so you can find the page version that sells best. If testing is your main goal, see our list of Shopify A/B testing apps too.
Why should you use Zipify instead of GemPages? Here are some reasons:
- Marketing Funnels: Zipify is made for sales funnels and campaign pages, and split testing is included from its cheapest plan ($19/month, with a 14-day free trial). GemPages now has funnels too, but Zipify's templates are built specifically for direct-response campaigns.
- Conversion-Focused Design: Features such as Universal Product Pages (one page for many products) and Global Designs (edit every page at once) are aimed at stores that run lots of offers, rather than at general page design.
The bottom line
Each of these GemPages alternatives has its own strengths. Think about your budget, your design needs and your long-term goals before you decide, and use the free plans and trials to test them on your own store. Our page builder comparison puts the main options side by side.
If you have any questions about Shopify page builders, leave a comment below. And if you need a new look for your store, take a look at our eye-catching Shopify templates.