Updated October 2026: prices and features checked against the Shopify App Store.
In e-commerce, every click, swipe and scroll on your store matters. Knowing what your shoppers prefer, and shaping your Shopify store around it, is key to getting more sales. This is where A/B testing comes in.
With so many Shopify A/B testing apps available, choosing one can be hard. This article will help. First, we look at what A/B testing is and why an app makes it easier. Then we review the top apps that can help you raise your store’s conversion rate. Let’s take a look.
What is A/B testing?
Have you ever wondered why one shop has long, detailed product descriptions and another keeps them short? Often, it is because they tested both and kept the winner.
A/B testing, also called split testing, lets store owners compare two or more versions of something, such as a product page, image, theme or button. You then see which version performs better on conversion rate, engagement or another metric that matters to you.
Because both versions run at the same time under the same conditions, you can make data-driven decisions about which one to keep and roll out.
What are the benefits of using Shopify A/B Testing Apps?
You can technically run A/B tests on Shopify by hand, but an A/B testing app makes the process much faster and more reliable. Here is why it is worth installing one.
First, these apps remove the need for complex coding. Their simple interfaces let you set up tests, define variations and manage everything from one dashboard. They also automate much of the work, such as traffic splitting, data collection and statistical analysis, so you get reliable results with less effort.
Many apps also let you target specific groups of shoppers, for example by device, country or traffic source. This helps you tailor the shopping experience to different customers.
Finally, you get clear reports that show how each change affects key metrics like conversion rate, click-through rate and average order value. Pair them with one of the Shopify analytics apps we recommend, and you will have a full picture of what is working and why.
7 Best Shopify A/B Testing Apps Review
Intelligems A/B Testing
Intelligems is a powerful A/B testing app that helps you improve almost every part of the customer experience. You can test themes, landing pages, content, images, prices, shipping rates, discounts and post-purchase offers, all without code.
It also lets you test campaign offers such as discounts, bundles and free gifts, which can raise your average order value. Its reports show revenue, profit and cost of goods side by side for every test, so you know which changes really pay off. AI tools can suggest test ideas, help build tests and analyse the results.
Main features:
- A/B test themes, landing pages, content, prices, shipping, checkout and post-purchase offers
- Use AI to find test ideas, build tests and analyse results
- Measure revenue, profit and cost of goods on every experiment
- Personalise by traffic source, device, Klaviyo segment or customer behaviour
- Launch your first test in minutes with no code
Pricing plans (14-day free trial; prices scale with your store’s order volume):
- Smart Content: $69/month
- Smart Merchandise: $112.10/month
- Smart Shipping: $112.10/month
- Unlimited: $349/month
ABConvert: A/B Testing
ABConvert is well known for its strong A/B testing features. You can test prices, shipping thresholds, offers, pages, themes and checkout to improve your store’s performance. Its analytics show how each change affects revenue per visitor, average order value, conversion rate and profit, using your own product, shipping and transaction costs.
It also lets you show different variants by country, UTM source or customer type, so you can optimise your store for specific audiences and campaigns.
Main features:
- Price testing to find the price that earns the most revenue
- Shipping, offer and checkout tests to lift average order value
- Theme and page tests to compare layouts and content
- Audience targeting by country, UTM source or customer type
- Revenue analytics that track margin per visitor and AOV impact
Pricing plans (14-day free trial):
- Starter: $99/month (1,000 test orders included)
- Growth: $199/month (5,000 test orders included, adds price tests)
- Scale: $399/month (15,000 test orders included)
- Pro: $599/month (30,000 test orders included)
Shoplift ‑ CRO & A/B Testing
Shoplift is another strong A/B testing app built specifically for Shopify. Its biggest advantage is that you can run tests without any coding knowledge. You launch split tests right inside the theme customiser, so you can try different layouts, calls to action and product presentations to see what your customers respond to best.
It also comes with clear analytics for revenue per visitor, average order value and conversion rate. Its Lift Assist feature can even build test variations for you that match your brand style.
Main features:
- A/B test product pages, landing pages, collections, the home page, prices and search
- Test whole themes, for example before a rebrand
- Audience segmentation and analytics for RPV, AOV, conversion rate and more
- Lift Assist automatically creates on-brand test variations
- Fast tests with no page flicker
Pricing plans (14-day free trial; prices depend on monthly unique visitors):
- Core: from $74/month
- Advanced: from $299/month (adds price testing)
- Pro: from $699/month
Visually A/B Testing & CRO
Visually (previously listed as CRO & A/B Testing) gives you full control over your Shopify store’s conversion rate optimisation. You can run A/B tests across the shopper journey, from the home page and product pages to the cart and post-purchase upsells.
It also includes product recommendations and upsells you can place across your store. With personalisation by segment and an AI-powered visual editor, you can create and test a tailored shopping experience quickly.
Main features:
- Generate, edit and launch A/B tests with Visually AI
- Test themes, discounts, prices and shipping
- Personalise by segment using catalogue and behaviour data
- Unlimited recommendations, upsells and post-purchase offers on paid plans
- Built to avoid flicker and keep pages fast
Pricing plans (14-day free trial; prices rise with order volume):
- Free: for development stores
- Up to 100 orders: $15/month
- Up to 200 orders: $25/month
- Up to 600 orders: $80/month
Elevate A/B Testing Price Test
Elevate is an all-in-one A/B testing app that lets you test the things that drive revenue: content, themes, templates, landing pages, product pages, prices and shipping rates. You can build content variations in a visual editor, so you don’t need a developer.
It tracks more than 100 metrics with real-time stats and confidence scores, so you can see clearly when a test has a winner. You can also target specific customer segments and connect it to many other platforms and page builders.
Main features:
- A/B test themes, templates, landing pages and content
- Test product prices and shipping rates
- Segment and target customers precisely
- Integrates with 100+ platforms and page builders
- 100+ metrics with real-time stats and confidence scoring
Pricing plans (14-day free trial; prices scale with order volume):
- Basic: $49/month
- Standard: $99/month (adds price and shipping testing)
- Premium: $499/month
A/B: Product and Price Testing (Trident AB)
If you want to raise your conversion rate on a small budget, Trident AB is a good choice. You can test landing pages, product pages, prices, copy, images and layouts to see what converts best.
Its editor is easy to use, so you can set up a split test in a few minutes. Trident AB also uses Shopify’s existing infrastructure to run tests, which is designed to keep the impact on your page speed low.
Main features:
- A/B test product pages, prices, copy, images and layouts
- Designed to minimise the impact on page load time
- Clear reports and analytics to show what to improve
- Create tests without coding or a statistics degree
Pricing plans (5-day free trial on paid plans):
- Free: up to 500 impressions per month, one test
- Premium: $19.99/month (up to 5,000 impressions)
- Business: $24.99/month (up to 50,000 impressions)
- Enterprise: $49.99/month (unlimited impressions)
Personizely: A/B Testing
Personizely combines A/B testing with on-site widgets such as popups, bars and callouts. You can test prices, shipping rates, content, themes and URLs, and compare results with real-time analytics.
It also lets you show different prices by country, UTM source or segment, and split test individual elements like popups and banners. This makes it a flexible, affordable option for growing stores.
Main features:
- Test prices, shipping, content, themes and checkout
- Show different prices by country, UTM source or segment
- Split test popups, banners, URL redirects or layouts
- Track theme and template winners with real-time analytics
Pricing plans (14-day free trial; prices depend on monthly unique visitors):
- Essential: $39/month
- Premium: $59/month (adds content, price and shipping testing)
The final thoughts
A Shopify A/B testing app lets you run tests on many parts of your store. You learn what your customers prefer and can optimise your store for more sales. A simple first test is your free shipping threshold, since several of these apps can test it for you. The best choice depends on your needs and budget, and you can browse more Shopify conversion apps to go with it.
We hope this list helps you decide. If you have any questions, leave a comment below. And if you are building a new Shopify store, take a look at our Shopify themes.
