Updated October 2026: prices and features checked against the Shopify App Store.
Looking for the best analytics app for your Shopify store? You’re in the right place. Shopify’s built-in reports are a good start, but an analytics app can show you much more about your visitors, profit and marketing. In this article, we review the top Shopify analytics apps so you can pick the one that fits your store.
Why do you need a Shopify Analytics App for your store?
If you run an online store, an analytics app is well worth installing. First, it gives you valuable data on customer behaviour, store performance and sales trends. You can use this data to make informed decisions, improve your store and shape your business strategy.
These tools also track key metrics such as conversion rate, customer lifetime value and average order value. With this information, you can see how well your marketing works, find areas to improve and measure progress towards your goals. Once you know where shoppers drop off, A/B testing apps help you test fixes.
Many of these apps also offer customisable dashboards and charts, which make your data easier to read and share. This helps you explain your store’s performance to your team or investors and make data-driven decisions.
8 Best Shopify Analytics Apps you should use for your store
Lucky Orange Heatmaps & Replay
Lucky Orange helps you understand why visitors leave without buying. Session recordings and heatmaps show where shoppers click, scroll and get stuck. You can also track cart abandonment and checkout drop-off, and follow visitors from browsing to purchase with conversion funnels.
It also lets you ask visitors directly what is stopping them from buying, with on-site surveys. This makes it easy to combine what customers do with what they tell you.
Main features:
- Session recordings and heatmaps to see where shoppers get stuck
- Track cart abandonment and checkout drop-off by product and step
- Conversion funnels from browsing to purchase
- Surveys that ask visitors what is stopping them from buying
- Ask Shopify Sidekick for quick answers on traffic and conversions
Pricing plans:
- Free: 100 sessions a month
- Launch: $19/month (500 sessions)
- Build: $39/month (3,500 sessions)
- Grow: $89/month (10,000 sessions)
Lifetimely Profit Analytics
Lifetimely (previously Lifetimely LTV & Profit by AMP) is another excellent analytics app. It helps brands track profit, work out accurate customer lifetime value (LTV) and spot trends in how customers buy.
It brings profit, ROAS, ad spend and other metrics together in one dashboard, with real-time profit and loss reports and sales forecasts. You can also connect third-party tools, including Amazon data, for a complete view of your business.
Main features:
- Real-time profit and loss reports
- Track lifetime value by customer segment
- Cohort reports on CAC, revenue and profit by channel
- Custom dashboards with your choice of metrics
- Compare yourself with industry benchmarks
Pricing plans (14-day free trial on paid plans):
- Free
- S: $49/month (up to 500 orders a month)
- M: $149/month (up to 3,000 orders a month)
- L: $299/month (up to 7,000 orders a month)
Littledata ‑ The Data Layer
If you want accurate data in Google Analytics 4 and your ad platforms, Littledata is a great choice. It uses server-side tracking to recover conversions that normal tag-based tracking misses, and sends clean data to Google Analytics, Google Ads, Meta, Klaviyo, TikTok and Pinterest.
This gives you a truer picture of what is driving sales, so your ad platforms and email tools can make better decisions. It works with subscriptions, Shopify Markets and headless stores, and you don’t need Google Tag Manager or a developer to set it up.
Main features:
- Server-side tracking for GA4, Meta, Klaviyo and more, with no GTM needed
- Event Editor to enrich and filter events without code
- Profit signals for Google Ads and Meta, so you optimise on margin
- Identify opted-in cart abandoners to trigger more Klaviyo flows
- Built-in support for subscriptions, Markets, headless and bot filtering
Pricing plans (30-day free trial):
- Flex: Free to install, $0.35 per order tracked
- Scale: $199/month (1,500 orders included)
- Plus: $990/month (10,000 orders included)
Analyzely ‑ Google Analytics 4
Analyzely makes it easy to connect Google Analytics 4 to your store. This gives you a clear picture of who visits your store and how they behave. You can also see your Google Analytics reports right inside the app’s dashboard.
Setup is simple: add your Measurement ID and turn on the standard e-commerce events. You can switch tracking on or off with a single click. If you track visitors in the EU, pair it with one of the Shopify cookie consent apps.
Main features:
- Easy GA4 setup with no coding
- Full e-commerce event tracking
- Accurate purchase tracking with server-side events
- GDPR-friendly tracking
- Key store metrics and AI analysis in one place
Pricing plans:
- Free
- Pro Monthly: $21/month (7-day free trial)
- Pro Yearly: $95.88/year
Polar Analytics
Polar Analytics, now listed as Polar: AI Platform for commerce, is one of the leading analytics platforms for larger Shopify brands. It brings data from Shopify, Amazon, Meta, Google, TikTok, Klaviyo and more into one place, with metrics such as profit, ROAS, CAC and LTV defined once and used everywhere.
You can ask questions in plain language and see how each number is calculated. Its AI Operator can even suggest changes to ad budgets in Slack and act on them once you approve.
Main features:
- Integrates with Amazon, Google, Meta, TikTok, Klaviyo and more
- Track profit, contribution margin, LTV and cohorts by channel and product
- Track ROAS, MER and blended CAC across ad channels
- Spot best-selling SKUs and stockouts early
- Ask questions in plain language and get answers with definitions
Pricing plans:
- Core Plan: from $750/month, based on online sales
- Larger plans: contact sales
TP: True Profit Analytics
TrueProfit replaces error-prone spreadsheets with a real-time profit dashboard. It gathers all your data in one place, so you can understand your store’s numbers and make better decisions.
It shows key figures such as net profit, profit per order, revenue and customer lifetime value. It tracks costs automatically, including cost of goods, shipping, transaction fees and taxes. It also syncs ad spend in real time from Facebook, Google, TikTok, Bing, Snapchat and Amazon, so you see the real return on your ads.
Main features:
- Real-time net profit dashboard
- Auto-track COGS, shipping, transaction fees, taxes and custom costs
- Real-time ad spend sync from the main ad platforms
- Product-level and ad-level net profit
- Customer lifetime value, P&L report, mobile app and multi-store view
Pricing plans (14-day free trial; extra orders cost more):
- Basic: $35/month (300 orders)
- Advanced: $60/month (600 orders)
- Ultimate: $100/month (1,500 orders)
- Enterprise: $200/month (3,500 orders)
BeProfit ‑ Profit Analytics
BeProfit’s easy dashboard and strong profit tracking make it simple to see your real profit and loss in real time. You can compare profit by order, product, country, platform and shop, all in one place. It also tracks your discounts, shipping profitability, lifetime value and retention, and connects to your ad platforms to keep reports up to date.
Main features:
- Track revenue, expenses and profit across all your shops
- Live P&L for every shop
- See real profit by product, order, country, platform and shop
- LTV cohort analysis and UTM attribution on higher plans
- Unlimited ad integrations
Pricing plans (14-day free trial):
- Basic: $49/month (450 orders)
- Pro: $99/month (900 orders)
- Ultimate: $149/month (1,700 orders)
- Plus (Enterprise): $249/month (unlimited orders and shops)
Triple Whale
Triple Whale is a popular analytics platform for growing brands. It brings all your store and marketing data into one place, with its own tracking pixel for more accurate attribution. Its AI assistant, Moby, can answer questions about your data, and on higher plans it can run recurring tasks and take actions in your ad accounts. You can also build customer segments and custom dashboards to find growth opportunities.
Main features:
- Triple Pixel to capture customer behaviour for better attribution
- Integrates ads, Amazon, email, SMS and more
- Multi-touch attribution, cohort analysis and custom dashboards
- Moby AI to answer questions and automate recurring jobs
- Post-purchase surveys
Pricing plans:
- Free: up to 10 users, first- and last-click attribution
- Foundation: $219/month
- Automate: $749/month
The bottom line
If you want to understand your Shopify business better, these analytics apps are well worth a look. With their easy dashboards and useful features, you can track performance, understand customer behaviour and make data-driven decisions to grow your sales. Once you know where the problems are, our list of Shopify conversion apps can help you fix them. We hope you find a tool that suits your needs.
And don’t forget to visit our website for Shopify themes that help you build a beautiful store without writing any code.
