Updated October 2026: prices and features checked against the Shopify App Store.
In earlier posts, we covered the Pagefly Review and the Shogun Page Builder Review. Today, we look at GemPages. We cover its interface, design and customization options, library (elements, blocks and templates), A/B testing, SEO, integrations and support. Let’s get started.
Shopify Gempages: The first look
Before we look at each feature, here is some basic information about this Shopify page builder.
What is Shopify Gempages?
Launched in 2017, Gempages (now listed as GemPages Landing Page Builder) helps store owners design pages without code. It combines a drag-and-drop editor with more than 400 pre-built templates and theme sections, so you can build pages faster.
You can build landing pages, home pages, collection pages, product pages and other pages. Newer features include AI tools, sales funnels with post-purchase upsells, and built-in conversion elements such as countdowns, stock counters, quantity breaks and bundles.
GemPages also offers headless pages on higher plans and an MCP connection, so you can build and edit pages from an AI chat. If you are still comparing tools, our list of Shopify page builder apps is a good place to start.
GemPages is one of the most widely used page builders on the Shopify App Store, with a large number of reviews from merchants.
The pricing plan
Next, let’s look at pricing. There are 4 plans to choose from, depending on the size of your business:
- Free: Suits individuals and new stores that need a single page. You get 1 published page, the drag-and-drop editor, responsive design, sales funnels with post-purchase upsells and 24/7 live chat support.
- Build ($29/month): Suits small businesses that need their key pages. You get everything in Free, plus unlimited publish slots for all page types, 20 theme sections, 400+ pre-built CRO sections, animations and version history.
- Optimize ($59/month): Suits growing stores that want to optimize many pages. You get everything in Build, plus all design elements, 100 theme sections, scheduled publishing, headless pages and unlimited post-purchase upsell volume.
- Enterprise ($199/month): Aimed at Shopify Plus and enterprise stores. You get everything in Optimize, plus unlimited theme sections and priority video call support.
Advantages & Disadvantages
| Advantages | Disadvantages |
| User-friendly drag-and-drop editor | Only works with Shopify |
| SEO-friendly templates & built-in conversion elements | Analytics focus on funnels and tests, not your whole store |
| Responsive pages that you can preview on every device | |
| Liquid element for adding your own code | |
| Sales funnels and post-purchase upsells, even on the free plan | |
| Free plan to try it before you pay |
Shopify Gempages Review: The main features
Now that you have an overview, let’s look at each part of this page builder in more detail.
Interface
The heart of GemPages is its drag-and-drop editor. You can add, arrange and edit elements on your pages without writing code. This makes it easy for people of any skill level to build good-looking pages.
The editor also shows a live preview, so you see each change as you make it. You don’t need to refresh the page or switch between screens.
You can also preview pages on different screen sizes. This makes it easy to check that your pages work well on mobile, tablet and desktop.
Customization & design
Customization and design are a key part of any page builder review. With GemPages, you have full control over how your pages look.
With drag-and-drop editing, you can give your store a distinctive look in your own style. The process is simple and flexible.
If you need to add code to style your pages, you can use the Liquid element. Type “Liquid” into the element search bar, drag it into the block you want to style, and add your code in the settings panel.
Library
As with other page builders, the library is one of the most useful parts of GemPages. Many store owners rely on it because it saves so much design time.
- Elements: GemPages offers a rich set of design elements, such as text blocks, images, videos, sliders, testimonials and countdown timers. Each one can be styled with a range of options.
- Blocks & Templates: You get a large collection of pre-designed templates and sections for different industries and styles. They are a good starting point if you don’t have design experience, and you can change every part of them.
- My library: This section saves the templates you have created. You can reuse them on other pages by opening My Library and picking the one you need.
A/B testing
A/B testing is another useful feature. It lets you improve conversions with real data instead of guesswork. GemPages includes A/B testing for page variants and funnel offers, with analytics that show which version drives the highest order value.
Check the plan details in the app before you rely on it, as limits can differ between plans. If you need more advanced testing, see our list of Shopify A/B testing apps.
SEO
Now, let’s move on to SEO. GemPages includes settings to help your pages rank well in search results.
To open the SEO settings, click the three-dot icon in the top right corner of the editor. Then choose Publish Settings to open the settings popup.
Here you can edit the SEO page title, page URL and handle, meta description, social sharing image, lazy loading and layout settings.
Shopify Gempages Review
Shopify Gempages Review: Integration & support
Next, let’s look at integrations and support.
Integration
GemPages works with many popular apps for marketing, conversion, reviews and store design, such as Judge.me, Klaviyo and Omnisend. For other apps, you can often use the Liquid element to add them to your pages.
Support
GemPages offers good support. The help centre has guides to help you master the app, and the FAQ section covers common issues.
There is also a user community, and every plan includes 24/7 live chat support. Enterprise users also get priority video call support.
Shopify Gempages Review: Final words
Overall, GemPages is an easy-to-use page builder that is worth trying if you want to design your store without technical skills. It has a few downsides, but they are minor. A well-designed store helps you win and keep customers, and GemPages can help you get there. If it doesn’t feel right for you, compare it with these GemPages alternatives.
It is also worth knowing when you need a page builder and when the theme editor is enough. If you want a strong starting point for your store, browse our Shopify templates. Thanks for reading.