Updated October 2026: prices and features checked against the Shopify App Store.
Winning a customer once is expensive. Getting them to come back, and bring a friend, is where a Shopify store really grows. A loyalty and referral app rewards shoppers for buying again and for sending new customers your way, without you having to manage points or codes by hand. Below are six well-established Shopify loyalty and referral apps, with their current features and prices.
Why should you use Shopify Loyalty & Referral Apps?
Loyalty and referral apps can help your store in several ways.
- Customer Retention: Loyalty programmes encourage repeat business by rewarding customers who keep coming back. Discounts, early access or free gifts give shoppers a reason to choose you again.
- Increased Customer Engagement: Points for reviews, social follows and birthdays give customers more reasons to interact with your brand. Engaged customers are more likely to buy again and recommend you.
- Higher Customer Lifetime Value (CLV): Repeat customers tend to spend more over time. A good loyalty programme can raise the average CLV and, with it, your overall revenue.
- Word-of-Mouth Marketing: Referral programmes turn happy customers into promoters. When they refer friends or family, your customer base grows through recommendations people actually trust.
If you mainly need one side of this, we also have separate guides to Shopify loyalty apps and Shopify referral apps.
Top Shopify Loyalty & Referral Apps
Smile: Loyalty Program Rewards
Smile (now listed as Smile: Loyalty Program Rewards) is one of the best-known loyalty apps on Shopify. You can launch a points, VIP and referral programme in minutes without any coding, then style it to match your brand. Rewards can appear on product pages, at checkout and in a dedicated loyalty page, and the Loyalty Hub puts everything inside customer accounts.
Features:
- Points, VIP tiers and referrals in one programme, set up in minutes
- Show loyalty on product pages, at checkout and on a modern loyalty page
- Loyalty Hub gives rewards a home inside customer accounts
- Integrates with Klaviyo, Judge.me, Gorgias and 30+ other tools
Pricing:
- Free: up to 200 monthly orders
- Essential: $15/month (up to 500 monthly orders)
- Standard: $79/month (up to 1,000 monthly orders)
- Growth: $199/month (2,500 monthly orders, then $20 per extra 100)
- Paid plans include a 14-day free trial
Rivo: Loyalty Program, Rewards
Rivo is a fully customisable loyalty and referral platform aimed at fast-growing direct-to-consumer (DTC) brands. It connects to the tools many of those brands already use, and developers can go further with the Rivo Developer Toolkit. Support is available around the clock through live chat.
Features:
- Loyalty, rewards and referrals built for growing DTC brands
- Integrates with Klaviyo, Gorgias, Postscript and more
- Developer Toolkit for full customisation
- 24/7 live chat support
Pricing:
- Free: up to 200 monthly orders
- Essential: $15/month (up to 500 monthly orders)
- Scale: $49/month (400 orders included, then $20 per 100 more, capped at $499/month)
- Plus: $499/month (up to 2,500 orders per month; custom quotes above that)
- Paid plans include a 14-day free trial
BON Loyalty Program & Rewards
BON Loyalty Program & Rewards is an affordable option that rewards both online and in-store (POS) customers. Setup takes minutes, and you can place the loyalty widget on your homepage, product pages and checkout. VIP tiers with faster points help you reward your best customers, and there is also a B2B loyalty option for wholesale buyers.
Features:
- Quick setup for a points-based loyalty programme
- VIP tiers with accelerated points and rewards
- Loyalty on the homepage, product pages and checkout
- Rewards for online and POS shoppers, plus a B2B loyalty programme
Pricing:
- Free: up to 150 monthly orders
- Starter: $15/month (up to 300 monthly orders)
- Basic: $29/month (up to 500 monthly orders)
- Growth: $129/month (unlimited monthly orders)
- Paid plans include a 7-day free trial; yearly billing is cheaper on Basic and Growth
Joy Loyalty Program Rewards
Joy Loyalty Program Rewards helps you build a lasting relationship with customers through points and rewards. Shoppers can earn for signing up, placing orders, writing reviews and engaging on social media, including Instagram comments and story mentions. Points can be redeemed in the cart and at checkout, as store credit, or in your physical store through POS.
Features:
- Points, referrals and a ready-made loyalty widget on the free plan
- Automatic rewards for Instagram comments, story mentions and DMs
- 30+ touchpoints, including checkout redemption, wallet passes, store credit and POS
- Widget in 8 languages, with 24/7 live chat support
Pricing:
- Starter: Free (up to 250 monthly orders)
- Essential: $29/month (500 monthly orders, then $15 per extra 100)
- Advanced: $129/month (2,000 monthly orders, then $10 per extra 100)
- Ultimate: $499/month (7,000 monthly orders, then $5 per extra 100)
- Free trial on paid plans (14 days, or 30 days on Ultimate)
CWILL Loyalty & Referrals
CWILL Loyalty & Referrals, previously called Loloyal, covers points, rewards, referrals and VIP tiers in one app. It rewards both the referrer and the invited friend, which helps you grow without paying for every new customer through ads. Emails, pop-ups and expiry reminders keep your store in customers' minds, and points can also be rewarded for product reviews.
Features:
- Points, referrals and VIP tiers to improve retention
- Limited-time campaigns to boost sales
- Rewards for both the referrer and the invited friend
- Emails, pop-ups, review rewards and checkout extensions
- Multi-language support, POS integration and an analytics dashboard
Pricing:
- Free: up to 50 monthly orders
- Starter: from $19/month (up to 200 monthly orders; $29/month up to 500)
- Growth: from $69/month (500 to 3,000 monthly orders)
- Plus: from $599/month
- Paid plans include a 14-day free trial
S Loyalty and Rewards Program
Finally, S Loyalty and Rewards Program (formerly Loyalty, Rewards & Referrals) offers a wide choice of reward types. You can offer "Pay with Points", free shipping, and percentage or fixed-amount discounts. Holiday bonuses, birthday rewards, special points events and extra-point campaigns can all be scheduled in advance, so your programme keeps customers engaged without much day-to-day work.
Features:
- Pay with Points, free shipping and percentage or fixed-amount rewards
- Scheduled holiday, birthday and extra-point campaigns
- Customer purchase and redemption history, with export
- Automatic expiry dates for unused points or discount codes
Pricing:
- Free: up to 100 monthly orders
- Basic - Premium: from $19.99/month
- Higher Volume: from $199.99/month
- Paid plans include a 14-day free trial
Wrap Up
A loyalty and referral programme can help you keep customers, increase repeat purchases and grow through recommendations. All six apps above have a free plan, so you can test one on your store before paying. To get even more from your programme, connect it to one of the email marketing apps for Shopify so customers hear about their points.
If you have any questions, leave a comment below. And don't forget to visit our site for more Shopify templates.
