Menus
Menus are built in Shopify admin under Content → Menus. Kinetic shows Main menu in the header and supports drop-downs two levels deep. On phones the menu opens in a slide-out drawer.
Header
In Customize, click Header to choose the menu, put the logo on the left or in the center, turn the sticky header on or off and pick its color scheme. The Announcement bar above it shows one short message with an optional link.
Footer
The footer has blocks for a brand column with social links, menu columns and an email signup. You can also show a country and language selector, payment icons, policy links and a small credit line.