Updated October 2026: prices and features checked against the Shopify App Store.
Looking for an alternative to Privy? You're in the right place. Privy is a popular choice for pop-ups and email, but it's worth comparing a few other tools before you commit, so you end up with the best fit for your store.
What should you look for in a Privy alternative?
Privy is a well-known email marketing app for Shopify that covers email, pop-ups and conversion tools. Other apps may offer extra features or suit your needs better.
Start with what you actually need. Think about personalisation, integrations with the other tools you use, and how advanced your targeting has to be. If pop-ups are your main concern, our guide to discount pop-up apps covers more options. It's also worth reading merchant reviews and comparing pricing plans to get the best value.
Exploring the market can turn up tools that move your marketing forward. Take your time, compare the options and pick the one that matches what your business needs.
5 Worthy Privy Alternatives that you should use
Omnisend Email Marketing & SMS
If you want a solid Privy alternative, Omnisend Email Marketing & SMS is a good choice. It gives you email, SMS, pop-ups and sign-up forms in one app.
Its standout feature is automation. You can build personalised workflows that reach shoppers at each step of their journey, from welcome emails to abandoned cart reminders. You can also see the sales each campaign brings in. Pricing starts low, which suits small stores.
Omnisend works with Shopify, BigCommerce and WooCommerce. It also connects with 250+ apps, including review, shipping and support tools such as Yotpo, Okendo and AfterShip.
Pros:
- A free plan for smaller lists
- A clean, straightforward dashboard
- Integrates with many popular ecommerce platforms and apps
- 24/7 email and live chat support, even on the free plan
- Ready-made automations for welcome emails, abandoned carts and more
Cons:
- Email design options are more limited than some rivals
- Fewer seasonal templates than some competitors
- Setting it up can be a little tricky for beginners
- Advanced reporting takes time to learn
Pricing plans:
- Free: up to 250 contacts, 500 emails/month
- Standard: from $16/month – 6,000 emails/month
- Pro: from $59/month – unlimited emails
Klaviyo: Email Marketing & SMS
Klaviyo is a well-known email and SMS platform built for ecommerce. It's known for advanced automation and personalisation based on your store data, and it now covers WhatsApp, mobile push and pop-ups too. Its focus is on using customer behaviour to send targeted, relevant messages. If you want to compare it with similar tools, see our list of Klaviyo alternatives.
Klaviyo also brings your customer data from Shopify and 350+ other apps into one place. It tracks how customers interact with your store, so you can personalise messages across email, SMS and other channels. New stores can now set up a sign-up form, welcome email and abandoned checkout flow without leaving Shopify admin.
Pros:
- Advanced segmentation, including AI-built segments
- Highly personalised email and SMS messages
- Detailed analytics on email and SMS performance
- Manage several stores from one account
- Multi-channel flows
- Lots of ready-made templates
- Easy A/B testing in flows and campaigns
Cons:
- Support can be slow to respond
- It gets expensive as your list grows
Pricing plans:
- Free: up to 250 active profiles and 500 emails/month
- Email: from $20/month (251–500 contacts)
- SMS: from $15/month (up to 1,250 SMS/MMS credits)
Mailchimp Email SMS Marketing
Mailchimp, now part of Intuit, is one of the best-known names in email marketing. It lets you run campaigns across email, SMS and pop-up forms from one place.
Its automations make it easy to send emails triggered by what shoppers do, such as abandoned carts, back-in-stock alerts or post-purchase follow-ups. You can also sync your Shopify customer segments, so each group gets more relevant content.
There are plenty of ready-made email templates, so you don't have to start from scratch. Reporting shows how each campaign performs, including the revenue it brings in, so you can improve your next one.
Pros:
- A user-friendly, intuitive interface
- Real-time campaign reporting
- A/B testing and automation
- Plans that scale as your business grows
- Syncs smoothly with your Shopify customer data
- Lots of professional email templates
Cons:
- Setting up automated campaigns takes some effort
- May not suit larger businesses
- Limited pop-up and lead capture features
Pricing plans:
- Free
- Essentials: from $13/month
- Standard: from $20/month
- Premium: from $350/month
ActiveCampaign Marketing
ActiveCampaign Marketing helps you stay in touch with customers and build longer-lasting relationships. It's easy to use, and scheduling campaigns is simple. It covers email, SMS and WhatsApp.
Automation is where ActiveCampaign stands out. You can set up triggers and actions with little effort, so customers get personalised, well-timed messages such as abandoned cart and post-purchase emails. Its reporting is strong too: the analytics show how well each campaign works and help you plan the next one.
It also connects with 950+ other apps, so it fits easily into the tools you already use.
Pros:
- Integrates with 950+ apps and tools
- Easy to set up and navigate
- Powerful reporting
- A clean, intuitive design
- A library of useful tutorials
Cons:
- A steeper learning curve for beginners
- A bit pricey compared with similar tools
Pricing plans:
- Starter: $19/month
- Plus: $59/month
- Pro: $89/month
- Enterprise: $159/month
- All plans include a 14-day free trial
Drip Email Automation & Popups
Drip is another strong Privy alternative. It's built to help you strengthen customer relationships, keep customers coming back and grow revenue through targeted, automated marketing.
It combines email and pop-ups in one app, so it covers much of what Privy does. Drip groups your customers into ready-made segments from your Shopify data, and comes with templates for back-in-stock, price drop and abandoned cart flows. You can grow your list with quizzes, forms and spin-to-win pop-ups, and detailed reports show what's working.
Pros:
- A sleek, modern interface
- Advanced automation workflows
- Pop-ups and embedded forms included
- A/B split testing in automation workflows
Cons:
- Limited tools for building landing pages
- No free plan
- Price rises as your list grows
Pricing plans:
- From $39/month, based on list size and email volume, with a 14-day free trial
The bottom line
Comparing Privy alternatives is a worthwhile step. Each app has its own strengths, and the right one depends on your list size, budget and the channels you want to use. If you also want to reach customers by text, see our guide to SMS marketing apps.
Take the time to compare a few options before you decide. We hope this list helps you choose the right tool for your email marketing.
And if you're looking for beautiful Shopify templates, take a look at our themes.
